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First Sun-Activated, Color Changing Beer Can Hits Shelves

Molson Coors Canada has developed a sun-activated, color changing beer can released exclusively in Canada and only available for the summer months. The can uses a photochromic ink paired with Coors Light's famous thermochromic ink temperature indicator to create a fun, summer twist on the classic beer.

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Analysis
Best Practices: Embossing is More Than a Visual Enhancement

Embossing elements on labels and packages can — literally and figuratively — add a new dimension to a substrate. A raised surface, especially when combined with foil or varnish, does provide visual enhancements, but can also enhance the chances a consumer will touch the package, greatly increasing the likelihood of a purchase.


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Video
Why YOU Should Enter the 2017 packagePRINTING Excellence Awards

With categories spanning all packaging types and printing methods, there's room for everyone to join in on the 31st annual packagePRINTING Excellence Awards. By submitting your company's best work, it may be featured in the August issue of packagePRINTING and in a video. The contest is open for entries, so send us your excellent packaging today!


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