Dressing Up and Stepping Out
A.M. Braswell Food Co. wanted to improve its salad dressing, but it needed some new ingredients on its packaging line.
“We had that particular jar with just a label on the back side and a hang tag before we decided that we wanted to go to a full-body sleeve as an alternative,” says Frank Farr, Braswell’s co-owner and operations manager. “But that was pretty cost- and labor-intense. Also, we had mixed feelings from our customers-some private-label customers versus grocery customers. We were looking for more pop on the grocery shelves.”