A slew of packaging awards have been won lately by the electroluminescent folding carton for Bacardi’s high-end Bombay Sapphire gin.
As soon as the customer picks up the packaging at the point of sale, an innovative and intuitive mechanism activates the light animation on the front side of the packaging. A five-stage light sequence is shown to the potential buyer. First the bottle image and then the fine luminous design elements are shown. The cycle lasts a total of eighteen seconds. It then stops and starts again when the package is moved again.