CNP 'beefs up' packaging

September 1, 2010

CNP Professional, provider of sports nutritional supplements for a hungry market, have teamed with Yorkshire-based packaging experts National Flexible for help with the specialist film needed to manufacture their sachets of protein powders. The application called for a ‘muscle-bound’ film specification which would protect the highly sensitive powder from light and moisture, whilst maintaining the lengthy shelf-life they needed. CNP’s Marketing Manager, Paul Riley, needed a new look for the sachets which featured the brand’s well-known identity and would be easily recognised by their target market of athletes in the sports of boxing, rugby, football, bodybuilding, power lifting and...