Coke Rolls Out 18 Interactive Bottles for 2014 World Cup

Coca-Cola adds an interactive, fizzy twist to World Cup 2014’s promotional campaign with the launch of 18 mini bottles. They contain no actual soda, still they’ve got something more exciting—each of them can communicate messages and avatars to another bottle in the range.

Using Facebook or iPhone and Android apps, soccer and Coke fans can create special messages and pictures that can be sent to and displayed on other bottles. Additionally, the markers integrated into the design of the bottles can open up as augmented reality animations when scanned with smartphones.

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