Modern marketing means brand extensions, on pack promotions, packaging to tie in with events – all designed to increase sales and enhance relationships with consumers. drupa veteran
Gareth Ward says this provides opportunities to printers that can meet these demands. When Heidelberg predicts that digitally printed packaging is set to grow at double digit rates for the immediate future, printers need to sit up. And Heidelberg is not alone. The prospects for printing packaging of all types on digital presses are exciting every press manufacturer. If digital printing on paper is understood and developing at a steady pace, digital...
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Market Study for Digitally Printed Packaging and Labels
November 20, 2009
From pP inBox
LEATHERHEAD, UK—The global market for digitally printed packaging and labels is projected to reach US $2.4 billion in 2009. Expanding by nearly three times, this market is forecast to grow by an overall 182 percent and a healthy CAGR of 23 percent to reach close to US $6.8 billion by 2014, according to a new study by Pira International.
