Help! I Can’t Open This Candy Bar!

Essentra Packaging conducted a survey of over 500 respondents in late 2012 and found that the greatest consumer frustration with packaging was ‘difficult to open’ wrappers (61%), followed by ‘having to use knives or tools to open’ (57%).

Consequently, packaging suppliers have developed easy-opening features, such as Essentra’s Supastrip Tear Tape, Amcor LaserPerf and Printpack’s Full Access Reseal-It technology.

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