How Does Your Packaging Feel?

Big cereal players haven’t worked out the concept of sensual packaging, sticking instead to rigid boxes and thick plastics, but Mona’s Granola is one step ahead, says its founder.

“If you’re walking down the aisle and there are 20 granolas, you need something that’s going to stop and make consumers take a look. Once you catch their eye, they are going to stop and then of course they’re going to want to pick it up. Then you’ll get the sensual feel in your hand,” Gale told

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