Interactive Packaging Lets You Play with Your Food

Big brands may be dipping their toes in the interactive packaging pool, but two analysts question whether consumers really want this technology and ask if manufacturers can keep the technology fresh and up to date.

In 2011, Mondelēz announced its partnership with app maker blippar when the two launched an augmented reality game accessible to consumers with the app installs on their smartphones.

Last February, Nestlé launched a similar digital scanning system, this time giving smartphone owners access to additional information on the product’s nutritional profile as well as a sustainability assessment of its production.

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