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Seeing Goodness Before the Gulp

April 11, 2014
Capri Sun is embracing transparency—literally and figuratively.

The kid's beverage brand has been suffering from awareness issues and a lack of differentiation, with one exception: a smattering of national news stories about mold occasionally found in its drinks. In response, Capri Sun is introducing a new campaign and a clear-bottomed package that allows consumers to get a good view of what's inside....



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