Toner vs. Ink(jet)

March 17, 2011

Text Size - +
Print

Controlling and cutting costs is a major key to survival in our continually challenged economy, as every print firm manager knows. Printing processes put ink or toner on paper, and therein lay two huge ongoing costs. For digital press owners, consumables are a cost of doing business and a necessary evil at the same time. They hear the ca-ching of the supplies cash register resonate every shift, every day, every week. Monthly click charges can be bad enough, but “that Indigo [press] is like electronic heroin,” jests one industry scrutinizer, who wishes to remain anonymous. “HP gets you hooked...

Read Full Article...

Source: Printing News

People Mentioned:

Frank Romano

Jim Hamilton

More Suggested Content:

#Ipex: Xerox Says Production Ink-jet System to be Among Announcements
February 8, 2010 From Show News
Ink-jet system to offer new levels of cost, image quality and speed similar to its breakthrough toner-based color continuous feed solutions.

What Makes Paper Digital?
July 19, 2010 From Jack Miller
Are we talking about papers that are designed for digital print, or papers that just happen to be printed digitally

MORE ON
DIGITAL PRINTING
PRINTING MATERIALS & CONSUM...

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b>

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why?

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece.

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions.

Here are just a few of the many takeaways you’ll learn:

• How to leverage data
• The importance of data verification
• How to use relevant images to evoke an emotional response
• How to effectively use pURLS to increase response
• What formats are working
• What elements you should test

Today, it’s all about personalized 1-to-1 marketing. The message needs to be relevant. And, the more relevant the message is, the better the response rate.

VDP turns data into dollars!

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry.

Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

MORE ON PRINTING MATERIALS & CONSUMABLES >>

FROM THE BOOKSTORE

Chemistry for the Graphic Arts

Beneficial for the newcomer and the seasoned professional, for students and industry personnel alike, this book helps the reader develop a working knowledge of chemistry basics before progressing into the chemistry involved in the graphic arts....

ORDER NOW

What the Printer Should Know About Paper

Paper is the most expensive material used in a printing plant. If you don’t know enough about paper, you could lose money on every job you print. Solving a paper-related problem, or at least identifying its cause, is a skill that can save the printer money and time. To make...