10 Tips for Getting the Most Out of Package Printing

November 2008

multipage

8) Go with integrated workflow. When things break down between the printing and postpress processes, shops lose time and money. Developments in workflow and MIS now provide end-to-end integration with transparency and productivity benefits across the shop. These developments enable package printers to react faster to customer needs and meet aggressive job deadlines without added complexity on the back end.

9) Don’t overlook security. Brand protection is paramount in today’s packaging environment. There are three primary ways to enhance packaging security: altering the substrate, altering the ink or the coating, or adding a special ink or coating. Printers should consider both overt and covert techniques for addressing package security.

10) Aim to sustain. Green printing/sustainability is here to stay in the packaging environment. When you’re making new equipment investments, look for those that will minimize impact on the environment while maximizing productivity in your shop. You’ll want solutions that can reduce waste, energy consumption, and VOC emissions while improving overall shop efficiency.

by Mark Rasmussen, product manager, postpress packaging, Heidelberg USA

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