AWA to Present Educational Session at ICE USA 2013

BURLINGTON, MA—October 9, 2012—Alexander Watson Associates (AWA) will present the DecTec™ 2013 Seminar as a part of the comprehensive educational program for converting industry professionals at ICE USA 2013 in Orlando, FL, April 9-11. They will join AIMCAL, CEMA, TAPPI Place and PSTC as leading industry organizations presenting educational sessions during the show’s conference program.

“The cooperation between ICE USA and AWA Alexander Watson is an obvious one,” said Corey Reardon, president and CEO—AWA Alexander Watson Associates. “AWA Alexander Watson Associates serves the paper, film, foil, converting and packaging industry with research and dedicated events. The AWA DecTec™ Seminar provides ICE USA attendees with a quality program to review product decoration and labeling in its broader context, as a prime component in packaging.” Reardon also adds that the seminar will provide attendees with valuable information for informed decision making across the value chain, and the perspective for companies to evaluate their strategies, market position, competitive environment and technologies prior to meeting partners, suppliers and customers at ICE.”

The AWA DecTec™ (Decoration Technologies) seminar takes place on April 8, 2013, the day prior to the exhibition opening. It will provide a foundation for informed decision- making across the value chain. It will also enable companies to evaluate their strategies, market position, competitive environment, business and technology platforms, as well as the decorating technology available to ensure future growth.

The AWA seminar will also showcase presentations from key labeling and product decoration industry leaders who will provide attendees with the latest information about markets and new technologies. Presentation topics will include:

  • A global overview of the label and product decoration market
  • A summary of the North American label market
  • An in-depth look at the sleeve label market
  • An update on the developments in the linerless market
  • An assessment of brand protection and product authentication solutions for labels and packaging
  • A review of technological developments for the different label formats
  • A reality check in regards to recycling and sustainability for labels

“We are very pleased to have AWA join other leading industry organizations in presenting valuable insights to attendees at ICE USA,” said Bob Chiricosta, show director of ICE USA. “Labeling and product decoration play a key role in the converting industry, and DecTec™ 2013 will serve as a valuable session for everyone in the conveying marketplace.”

About Alexander Watson Associates (AWA)
AWA is a global company that specializes in business-to-business market research, publishing and advisory services, with a unique industry focus on the specialty paper, film, packaging, coating and converting industry. For more information about AWA visit

ICE USA is the largest dedicated converting event in North America with more than 300 exhibitors, and it is part of the ICE family of worldwide converting events. For more information about ICE USA or registration for the AWA DecTec™ 2013 Seminar visit

About Mack Brooks
ICE USA is organized by Mack Brooks, a subsidiary of the Mack Brooks Exhibition Group based in St. Albans, UK, which has branches and partner companies in France, Greece, Italy, Poland, Russia, India, China and the United States. The Mack Brooks Exhibitions Group has been organizing industrial trade fairs around the world for almost 50 years. As a privately-owned, independent and professional show organizer, the company organizes a program of highly specialized trade exhibitions throughout Europe, Asia and the Americas, in the fields of engineering, transport, metalworking, information technology, textiles, food and beverages, railways, construction, tunneling, printing, converting, airport management and aviation. The Group also publishes related directories, magazines, sector reports and Internet sites. Visit Mack Brooks Exhibitions online at

Source: AWA.

Related Content