Two silkscreens were used for printing the text to allow clear readability of the very fine type, especially on the back label. "Originally we were planning to knock out the fine type," reports Daly. "However, we decided to use a silkscreen process for ease of registration and type clarity instead. This proved to be the right decision as the fine-type text is clean and crisp."
ASL used a Gallus RCS 330 12-station press and Kodak NX plates to print the labels; Fasson silver metalized paper; and Sun Chemical, Water Ink Technologies, and Actega inks and coatings. ASL printed each label in one pass. "Typically a label with special-effect print might require an offline process to achieve, as an example, an embossed look," said Daly. "With the Gallus technology we are able to add an embossed look, effect varnishes, and other special treatments all in one pass."
In addition, Durham states that the Panama Jack's –label was one of the first labels ASL printed stochastically. "The combination of Gallus technology and the Kodak NX –stochastic technology delivered outstanding results for our client," he said. n
