AlpVision to Show New iPhone App at PACK EXPO 2012October 19, 2012
VEVEY, SWITZERLAND—September 25, 2012—Recent studies suggest that global smartphone ownership and app usage are on the rise and may become a powerful asset in the fight against counterfeiting.
For that reason, AlpVision, a world leader in digital invisible technologies for product authentication and counterfeit protection, has developed an iPhone application capable of detecting Cryptoglyph®—a digital invisible marking tool that can be applied to cartons, leaflets, labels, and blister packs using regular visible ink and standard printing processes; and Fingerprint™—an authentication solution that tracks and authenticates mass produced objects manufactured by molding without changing the standard molding practices.
Unlike other mobile authentication solutions available on the market today, AlpVision’s iPhone authentication application is capable of detecting covert/invisible safety features. Working in real-time, it determines the authenticity of a package or product within seconds. Product-specific and user-friendly, the application works flawlessly with a variety of packaging materials (paper, board, plastic and glass) and packaging types (flat and round surfaces).
In addition to providing instant positive authentication, it also allows brand owners to connect with and market directly to experts in the field, supply chain agents, and consumers. AlpVision’s iPhone authentication application is therefore a powerful tool to perform market studies, announce product releases, promotional discounts and upcoming news and events.
To learn more about AlpVision’s mobile authentication solution and to see a live demonstration, please visit AlpVision from October 28-31, 2012, at Stand #3060 in the Pharmaceutical Pavilion, at the McCormick Place in Chicago.
About AlpVision SA
AlpVision is the world’s leader in digital invisible technologies for product authentication and counterfeit protection. Simple and industry-proven, AlpVision’s cost-effective, high-security digital authentication solutions protect billions of branded products and packaging across industries worldwide. Authentication is performed using a standard office scanner or iPhone. Other services include Quality Assessment devices, a server-based Web application, and staff training. Join us on LinkedIn and follow us on Twitter.