Beauty Now Comes in a Sustainable Aerosol Can
BROOMFIELD, CO—April 15, 2014—Henkel and Ball Corp. have collaborated to launch a new, lighter weight industrial aluminum aerosol can for the popular beauty care brand, Fa.
Ball manufactures the new, lighter extruded aluminum can using revolutionary metal technology, which utilizes recycled aluminum to create a metal alloy that exhibits increased strength and allows lightweighting of the container without affecting package integrity. This breakthrough technology allows Ball to lightweight its extruded aluminum aerosol packaging by as much as 10 percent, with further lightweighting expected in the future.
“As global sustainability leaders, Ball and Henkel continually strive to improve our environmental impact while responsibly running our businesses and increasing stakeholder value,” said Michael Feldser, COO, global metal food and household products packaging. “Thanks to our cross-enterprise expertise, we were able to add recycled aluminum from Ball’s beverage can plants into our slug manufacturing processes, reduce the amount of metal used and lightweight the industry’s standard extruded aluminum package. This helps improve the carbon footprint of a popular product and enhances the environmental performance of both companies.”
Ball is a global leader in aerosol packaging and the world’s largest producer of recyclable aluminum beverage cans and aluminum “slugs,” or metal disks that are impact extruded to produce aerosol product packaging for body sprays, sun screens, hair sprays and more. After months of collaboration, Ball’s global metal technology experts and innovation teams developed a method that will allow the company to use either post-consumer recycled aluminum or aluminum recycled from its global beverage can operations to produce its new slugs. Currently, almost all extruded aluminum aerosol packaging is made from virgin aluminum slugs.