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Bobst Rescues Customer from Effects of Hurricane Sandy

November 16, 2012
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ROSELAND, NJ—November 9, 2012—On the eve of Hurricane Sandy on Monday, October 29th, it was “business as usual” for Dynamic Die Cutting & Finishing, located in Newark, NJ. Second generation owner-operators and brothers, George and John Esteva were in the middle of a highly time-sensitive diecutting job for a major customer when they lost power at 8 pm, having only completed 75,000 sheets of their 125,000 job order.  

The aftermath of Hurricane Sandy left extreme devastation and many without power in the Northeast. After two days without power and a job promised to a customer on Saturday, November 3rd, George and John were anxious to find a way to complete this job for their customer. If they couldn’t, their customer would be out $28,000 in printed material. It was on Wednesday, November 1st that George decided to contact the Bobst office in Roseland, NJ, to see what assistance could be provided.

“Without power, we were desperate for help. I had no idea what to expect when I called Bobst and I did not know if Bobst had power," relays George Esteva. "I first spoke with Brenda Hawkins and she arranged for me to speak with Jorge Perez. After explaining our situation to Jorge, within one hour, Bobst confirmed we could use their Novacut 106 to finish running our job, which needed to be diecut, stripped and inserted into cartons. We trucked our job to the Bobst Roseland Demonstration and Training Center on Thursday and began working at 7 am on Friday morning.”

The Bobst Novacut 106 ran the job at an average of 6,000 sheets per hour. "Bobst really came through for us. We could not have done this job without their support," said George Esteva. "They provide remarkable service and support and we are thankful for this. I’m breathing a little easier knowing that I can get my customer’s job out. When we finish here, we are going back to our business, which still has no power and the job will be sorted, packed, then delivered to our customer by their requested deadline of Saturday, November 3rd.”

Technical assistance for the job was provided by Jorge Perez, technical specialist, electrical; and Angel Rios, technical specialist, mechanical.

John Esteva shared the story of Dynamic Die Cutting, stating that theirs is a small, family-owned business, founded by their father Emilio in 1958. "We are a close-knit operation, with five employees and we still operate in the same location, the Ironbound Section of Newark, NJ. Our Dad purchased our first Bobst diecutter, a Bobst SP 1080 in 1968, and we now have a Bobst SP 102 CE, purchased from Bobst in 1988, plus a Bobst Fuego 110 folder-gluer.” George and John took over the operations 10 years ago from their father Emilio. Although their father passed away in 2007, he left a legacy of loyal customers.


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