Ready, (Off)Set, Go!
Cadmus Whitehall Group uses offset printing and a wide range of products and services to provide targeted customer solutions.
February 2009 by Tom Polischuk
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The Cadmus Whitehall Group (www.cadmuswhitehall.com) is a diverse printing and converting business that provides a wide range of products and services. “With a unique combination of packaging, commercial print, and fulfillment capabilities, we -offer customers one-stop shopping for many of their needs,” says Tony Paul, president, Cadmus Whitehall Group. “We focus on providing our customers targeted solutions to their most pressing business needs.”
He also emphasizes the value of being part of a larger enterprise, Cenveo, Inc. (www.cenveo.com), one of the largest graphic communications companies in North America. “With the breadth of the total Cenveo platform, this provides a distinctively powerful value proposition to the marketplace,” he says. -Cenveo acquired Cadmus Communications in 2007, and along with it, the Cadmus operation in -Charlotte, N.C.
Deep roots
According to Paul, Cadmus’ roots date back to 1902. However, the company became a public entity in 1984 when two companies, William Byrd Press (Richmond, Va.) and Washburn Graphics (Charlotte, N.C.), merged to create Cadmus Communications. At the time of the merger, the Charlotte operation provided a mix of promotional and financial printing capabilities, he says.
It wasn’t long after Cadmus was formed that the new company began adding packaging capabilities to its business mix. This proved to be a successful business extension. “That part of the business grew rapidly, accounting for one-third of the revenue in the Charlotte facility by 1999 when Cadmus sold off its financial printing business,” says Paul. “In this century, Cadmus has continued to invest in printing and converting technology to provide our customers with world-class solutions to their packaging and promotional printing needs.”
Today, the Charlotte facility employs 265 people and operates seven printing presses, along with a variety of converting equipment to support its customers in a wide range of markets. Its largest markets include healthcare, apparel, consumer goods, technology, and tobacco, reports Paul.
Cadmus’s ability to manage graphic reproduction of brand images is at the core of its value proposition to its customers, says Paul. The prepress operation at Charlotte has a significant role in this effort. “Our prepress operation is the heart of our global brand management strategy,” he says. “From our hub in Charlotte we push files out not only to the presses in this facility, but also to presses in facilities around the world. This provides our customers with consistent reproduction of their brands even when produced in multiple plants spread all over the world.”
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