Ready, (Off)Set, Go!
Cadmus Whitehall Group uses offset printing and a wide range of products and services to provide targeted customer solutions.
February 2009 by Tom Polischuk
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The printing capabilities at the Charlotte plant include both web and sheetfed offset, along with flexographic printing augmented with screen -capability. “We use two Gallus KM 510 carton presses that are primarily flexo, but also have screen printing units,” says Paul.
The offset printed products are produced from any one of five presses. These include a Heidelberg M600 web press and two Heidelberg CD 102 and two Heidelberg XL 105 sheetfed presses. The Heidelberg XL 105’s provide a print format of 29˝ x 41˝. -According to Paul, the 38˝ M600 web press is used primarily for commercial applications.
Using these seven presses, Paul says the plant can supply printed products on a variety of paper substrates -including solid bleached sulfate (SBS) board, recycled boards, and fine papers. “We also print on a variety of plastic and specialty stocks,” he adds. Both UV and water-based inks and coatings are used with its product mix.
XL 105’s provide wider format printing
The Charlotte facility provides wide format printing primarily using its two Heidelberg XL 105 presses. “Our widest format sheetfed presses are the Heidelberg XL 105’s,” says Paul. “We produce a wide variety of folding cartons with this format.” One of the 105’s also includes UV capability.
Paul sees its wide format capability as an important element to attract new business. “Wider format platforms have a lot of application for new business opportunities in the point-of-sale market,” he notes. Although Paul says that Cenveo’s Toledo, Ohio, operation also focuses on the point-of-sale market, he notes the importance of wide format printing to the Charlotte operation. “Based on our current mix of business in Charlotte, the 105 cm (41˝) format is an excellent fit.”
The Heidelberg XL 105 presses also play an important role in the company’s competitive strategy. “The combination of quality and efficiency provided by these presses is an important factor in our differentiation strategy as we strive to maintain our niche in an increasingly competitive global market,” says Paul.
Tough competition
The current global economic conditions are making the already highly competitive environment even tougher. “The trickle down effect of the global recession is affecting all our markets,” reports Paul. “Even historically resilient markets such as healthcare and tobacco are feeling the pinch, creating downhill pressures on their suppliers.”
Paul says Cadmus plans on meeting the competitive environment head on, by helping its customers be more competitive. “Our strategy is to continue to focus on providing superior products and unsurpassed value to support our customers through their own challenges,” he says. pP
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