Ciba Specialty Chemicals Launches Color Trend Vision
January 2007
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Ciba Specialty Chemicals has launched Color Trend Vision, a design and technology package developed to provide designers, converters, and paint, ink, and masterbatch producers with global and regional color trend forecasts and information, design tools, technology, consulting services, and products for coatings, inks, and plastics applications.
“Color Trend Vision is where science meets art,” says Siegfried Winkelbeiner, global head of Ciba Specialty Chemicals’ business line coatings. “This new concept covers all aspects of color from initial concept to finished object. It links the different stages of the value chain and assists all involved in the color process in achieving their objectives.”
The tool kit includes an interactive presentation, available on CD-ROM, which comprises 31 new trend colors researched and prepared by a global team of professional design consultants together with technical specialists from Ciba Specialty Chemicals. The presentation includes trend facts, statistics on the popularity of different colors, and information on color research and products. It also gives the background to each color, shows the color on an object and highlights technical aspects.
The Color Evolution Guide is a 200-page source of information on upcoming color trends based on research in key regions of the world. It provides further details of the 31 selected colors, based on their current and future trend position. The book describes the origin, the affinities and the emotional associations of the trend colors, as reflected in photos taken in all parts of the world. Real spray-outs of each shade are provided after each description.
Ciba Specialty Chemicals is currently developing further design and technology packages for applications such as wood and will update Color Trend Vision as required with new information, color trends, tools and technologies.
Users can obtain all or parts of the package, depending on their requirements. For more information, visit www.xymara.com and click on Color Trend Vision.
“Color Trend Vision is where science meets art,” says Siegfried Winkelbeiner, global head of Ciba Specialty Chemicals’ business line coatings. “This new concept covers all aspects of color from initial concept to finished object. It links the different stages of the value chain and assists all involved in the color process in achieving their objectives.”
The tool kit includes an interactive presentation, available on CD-ROM, which comprises 31 new trend colors researched and prepared by a global team of professional design consultants together with technical specialists from Ciba Specialty Chemicals. The presentation includes trend facts, statistics on the popularity of different colors, and information on color research and products. It also gives the background to each color, shows the color on an object and highlights technical aspects.
The Color Evolution Guide is a 200-page source of information on upcoming color trends based on research in key regions of the world. It provides further details of the 31 selected colors, based on their current and future trend position. The book describes the origin, the affinities and the emotional associations of the trend colors, as reflected in photos taken in all parts of the world. Real spray-outs of each shade are provided after each description.
Ciba Specialty Chemicals is currently developing further design and technology packages for applications such as wood and will update Color Trend Vision as required with new information, color trends, tools and technologies.
Users can obtain all or parts of the package, depending on their requirements. For more information, visit www.xymara.com and click on Color Trend Vision.
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