Full Speed Ahead
For Nupress of Miami, a focus on customer satisfaction keeps its business on track.
February 2007 by Tom Polischuk
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Commercial printers are moving into the world of packaging. Not all of them, but enough that it’s been getting a lot of attention over the past several years.
Many times, the first approach is to print packaging items for existing clients that use paperboard materials—substrates commercial printers use routinely and are familiar with. In addition, they are up-to-speed on required colors and the demands placed on them by existing clients. Other package printing segments, such as traditional product labeling and printing of flexible packaging materials, would be much further down the pike—if in the business plan at all.
From a business-strategy standpoint, commercial printers may look at the package-printing market in two ways. The commercial printing sector follows economic swings very closely. So, many of these printers look to packaging as a possible source of new revenues, since packaging is much more recession-resistant.
Conversely, some commercial printers approach package printing as a natural extension of their businesses and as a way to grow and expand the products and services they provide their customers. Nupress of Miami, Inc. followed this path.
Commercially successful
Nupress of Miami’s Founder/Owner Ricky de la Vega started the company in February 1995. “Like many businesses, we started with humble beginnings,” says de la Vega. “All that we had to start with were two AB DICK machines and the drive to survive and the will to keep going.”
The heart of Nupress’s business is as a supplier of retail and wholesale commercial printing, from business cards to complex projects. It uses a progressive concept towards printing. “We don’t simply print a job and deliver it,” noted de la Vega. “We are actively collaborating in delivering ‘Total Customer Satisfaction.’”
The company’s motto is: “Your company’s image and expertise, in harmony with our manufacturing skills, create a perfect printing partnership. We understand our responsibility to maintain and enhance your reputation at every stage.” It is the belief in this mission statement to which de la Vega attributes much of the company’s success.
Expanding facilities
Since 1995, Nupress has made a steady stream of investments to support its growth. In 1996, it purchased its first Heidelberg equipment with a Stahl Folder and a new Heidelberg GTO four-color press. The next year it purchased a Speedmaster 74 two-color press and in 1999, a Speedmaster CD 40 five-color press with coating capability.
Many times, the first approach is to print packaging items for existing clients that use paperboard materials—substrates commercial printers use routinely and are familiar with. In addition, they are up-to-speed on required colors and the demands placed on them by existing clients. Other package printing segments, such as traditional product labeling and printing of flexible packaging materials, would be much further down the pike—if in the business plan at all.
From a business-strategy standpoint, commercial printers may look at the package-printing market in two ways. The commercial printing sector follows economic swings very closely. So, many of these printers look to packaging as a possible source of new revenues, since packaging is much more recession-resistant.
Conversely, some commercial printers approach package printing as a natural extension of their businesses and as a way to grow and expand the products and services they provide their customers. Nupress of Miami, Inc. followed this path.
Commercially successful
Nupress of Miami’s Founder/Owner Ricky de la Vega started the company in February 1995. “Like many businesses, we started with humble beginnings,” says de la Vega. “All that we had to start with were two AB DICK machines and the drive to survive and the will to keep going.”
The heart of Nupress’s business is as a supplier of retail and wholesale commercial printing, from business cards to complex projects. It uses a progressive concept towards printing. “We don’t simply print a job and deliver it,” noted de la Vega. “We are actively collaborating in delivering ‘Total Customer Satisfaction.’”
The company’s motto is: “Your company’s image and expertise, in harmony with our manufacturing skills, create a perfect printing partnership. We understand our responsibility to maintain and enhance your reputation at every stage.” It is the belief in this mission statement to which de la Vega attributes much of the company’s success.
Expanding facilities
Since 1995, Nupress has made a steady stream of investments to support its growth. In 1996, it purchased its first Heidelberg equipment with a Stahl Folder and a new Heidelberg GTO four-color press. The next year it purchased a Speedmaster 74 two-color press and in 1999, a Speedmaster CD 40 five-color press with coating capability.
Companies Mentioned:
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