Special Effects
With little time to make an impact on customers, converters can benefit from using stamping and embossing techniques, like MPI Label Systems did with its “Windmill”label, which won Best of Show in packagePRINTING’s Excellence Awards Competition.
February 2009 by Missy Smith
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Cold foil also continues to grow as an option to apply inline on a narrow-web flexo press for labels. “Cold foil is not a new technology, but the ability to consistently provide a quality foil label is fairly new,” he says. “Better chemistry with the adhesives used and foil improvements have made using cold foil possible for a variety of health-and-beauty and consumer labels.”
Cold foiling is also beginning to grow in popularity for larger applications where the foil is applied inline on a sheetfed offset printing press. The most common application for this type of decorating is applying foil to an entire carton or package and overprinting it. “The ability of using a standard carton stock versus a more expensive foil board is where the niche seems to be for this process,” Peterson shares.
To help your customers succeed, it is vital to offer packaging materials that help sell their products. And, it seems that foil decorating and embossing are playing a major role in getting packages to jump off of the shelves. The following companies offer equipment to help you create these special effects.
T.D. Wright’s Modular magnetic cylinders
Effective up to 550°F, the Modular™ magnetic cylinders feature uniform magnetic attraction, without edge lifting, cogging, and plate/die creeping. They are available in a variety of magnetic strengths to fit applications from super strong Rare Earth to cost-effective ceramic.—T.D. Wright, www.tdwright.com
Bunting Magnetics’s HoLo cylinder
The HoLo magnetic holographic embossing cylinder magnetically holds holographic shims or plates and performs at temperatures exceeding 400°F. It is suited for narrow and wide film applications, and allows for a 50-percent increase in press speed.—Bunting Magnetics, www.buntingmagnetics.com
Gietz FSA 870 Compact
Suited for the security industry, the FSA 870 Compact sheetfed foil stamping machine is used in the print finishing of folded boxes, in segments such as chocolate and confectionery, cosmetics, and labels.—Gietz, www.gietz.com
Kocher + Beck Hot-stamping cylinders
These stamping tools offer contour precision and accurate reproduction of even the finest scripts and logos. Machine- related clamping mechanisms are included. Hot stamping cylinders can, depending on their condition, be taken down to a smaller repeat size.—Kocher + Beck, www.kocher-beck.com
Unisphere stamping and embossing cylinders
Manufactured by UEI Group Companies and distributed by RotoMetrics, UniSphere® Hot Stamping Rotary Cylinders and Embossing Cylinders provide detailed hot stamping, sculptured deep embossing/debossing, and precision registration and engraving.—RotoMetrics, www.rotmetrics.com
Foil Commander 41˝ Foil Stamper
Originally designed to flat stamp, emboss, combination stamp, and transfer holograms, this foil stamper now comes in a larger format—FSA1060. The 41.7˝ x 29.5˝ stamper includes quick honeycomb lockup, and it runs at speeds of up to 7,500 sheets per hour.—Matik North America, www.matik.com pP
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