PACK EXPO Las Vegas Breaks Records
October 7, 2011
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RESTON, Va.—PMMI, owner and producer of the PACK EXPO trade shows, reports that with more than 26,000 attendees, 1,559 exhibitors, and nearly 630,000 net square feet, PACK EXPO Las Vegas 2011 broke its event records on these and several other counts.
“Simply put, this is the most dynamic show we’ve produced in Las Vegas,” says PMMI President and CEO Charles D. Yuska. “Record-breaking only begins to describe it. PACK EXPO Las Vegas 2011 brought integrated processing and packaging innovations to more than 40 vertical markets, including food, beverage, confectionery, pharmaceutical, and baking, and snack.”
Preliminary figures show 2011 attendance figures about 15 percent greater than 2009, and a jump of nearly one-third in international attendance (includes Canada). Net square footage was up more than 20 percent. Preliminary figures:
• Visitor Attendance: +14.8 percent (26,084 vs. 22,721 in 2009)
• Number of Exhibiting Companies: +36.7 percent (1,559 vs. 1,140 in 2009)
New Features Set New Tone
PMMI was intent on making sure this edition of PACK EXPO Las Vegas—the eighth since the every-other-year show launched in 1995—presented a range of new features and activity. Key among them was the arrival of The Processing Zone to PACK EXPO Las Vegas. The special pavilion launched at PACK EXPO International 2010, with the introduction of processing innovations to the PACK EXPO show floor.
The Pharmaceutical Pavilion and The Consumer Retail Experience, an interactive feature created by Clemson University and sponsored by Kodak, were brand-new additions to PACK EXPO, and premiered in Las Vegas.
“The introduction of The Pharmaceutical Pavilion at PACK EXPO Las Vegas was the reason behind our decision to attend the show this year. We’re here to find the newest processing and packaging technologies to enhance existing lines,” says Keith Foether, of fulfillment and direct marketing firm Budco.
PMMI announced The Pharmaceutical Pavilion in November 2010. The specialty exhibit area, located in the Central Hall, was home to pharmaceutical processing and packaging solutions providers. As predicted, the newest PACK EXPO pavilion was a destination for leading pharmaceutical companies such as Unilever, Kimberly Clark, Johnson & Johnson, Bristol-Meyers Squibb, Becton Dickinson, and the Bayer Corporation.
Using eye-tracking technology in a simulated retail environment, Clemson’s Consumer Retail Experience studies the packaging features that draw consumers’ eyes and ultimately, lead them to purchase a product. This exercise and experiment in consumer motivation was the brainchild of graduate students in several disciplines, including packaging and visual merchandising, at Clemson University, a PMMI partner school. PMMI donated exhibit space and used scholarship funds available through the Packaging Education & Training Foundation to help bring students to the show. Kodak sponsored the exhibit.
“Simply put, this is the most dynamic show we’ve produced in Las Vegas,” says PMMI President and CEO Charles D. Yuska. “Record-breaking only begins to describe it. PACK EXPO Las Vegas 2011 brought integrated processing and packaging innovations to more than 40 vertical markets, including food, beverage, confectionery, pharmaceutical, and baking, and snack.”
Preliminary figures show 2011 attendance figures about 15 percent greater than 2009, and a jump of nearly one-third in international attendance (includes Canada). Net square footage was up more than 20 percent. Preliminary figures:
• Visitor Attendance: +14.8 percent (26,084 vs. 22,721 in 2009)
• Number of Exhibiting Companies: +36.7 percent (1,559 vs. 1,140 in 2009)
New Features Set New Tone
PMMI was intent on making sure this edition of PACK EXPO Las Vegas—the eighth since the every-other-year show launched in 1995—presented a range of new features and activity. Key among them was the arrival of The Processing Zone to PACK EXPO Las Vegas. The special pavilion launched at PACK EXPO International 2010, with the introduction of processing innovations to the PACK EXPO show floor.
The Pharmaceutical Pavilion and The Consumer Retail Experience, an interactive feature created by Clemson University and sponsored by Kodak, were brand-new additions to PACK EXPO, and premiered in Las Vegas.
“The introduction of The Pharmaceutical Pavilion at PACK EXPO Las Vegas was the reason behind our decision to attend the show this year. We’re here to find the newest processing and packaging technologies to enhance existing lines,” says Keith Foether, of fulfillment and direct marketing firm Budco.
PMMI announced The Pharmaceutical Pavilion in November 2010. The specialty exhibit area, located in the Central Hall, was home to pharmaceutical processing and packaging solutions providers. As predicted, the newest PACK EXPO pavilion was a destination for leading pharmaceutical companies such as Unilever, Kimberly Clark, Johnson & Johnson, Bristol-Meyers Squibb, Becton Dickinson, and the Bayer Corporation.
Using eye-tracking technology in a simulated retail environment, Clemson’s Consumer Retail Experience studies the packaging features that draw consumers’ eyes and ultimately, lead them to purchase a product. This exercise and experiment in consumer motivation was the brainchild of graduate students in several disciplines, including packaging and visual merchandising, at Clemson University, a PMMI partner school. PMMI donated exhibit space and used scholarship funds available through the Packaging Education & Training Foundation to help bring students to the show. Kodak sponsored the exhibit.
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