Design Innovation November 2010

Nestlé Noir Packaging Design Wins Pentaward

TORONTO, Ontario—Anthem Worldwide, a Schawk Strategic Design Company, recently announced that its packaging design for Nestlé Noir received a Bronze Pentaward in the 2010 Pentawards Worldwide Packaging Design Competition.

Anne Dean, managing director of Anthem Worldwide's Toronto office, commented, "We are very proud of our partnership with Nestlé Canada and honored that Anthem was engaged to help Nestlé leverage the significant growth opportunity in the premium dark chocolate category. Our work for Nestlé Noir was singled out for its creative excellence in the prestigious global Pentawards competition."

Stand-up Pouch with Spout

HALLE/STEINFELD, Nuremberg—NORDENIA recently presented its the Nor®SpoutBag at FachPack Trade Fair. Along with other typical features of a high-quality flexible packaging solution, the new Nor®SpoutBag also features a centered opening with a screw-cap integrated into the pouch top. This allows for optimal, attractive presentation at the point of sale. The handle on the back also makes the product easy to carry with just one hand.

"The Nor®SpoutBag offers manufacturers of liquid, paste, and dry bulk goods an innovative alternative to traditional, rigid plastic packaging," explains Alfons Kruse, plant manager of the Steinfeld Plant. "The pouch can be transported and disposed of in a space-saving manner, provides excellent product protection, and is easy to open, pour, and close again." Nor®SpoutBag can be used for a wide range of applications.

Throat Lozenge Tube

PARSIPPANY, N.J.—Reckitt Benckiser has launched a portable "Handy Tube" version of its Strepsils® line of sore throat lozenges.

The product has been traditionally available in blister packaging, but Reckitt Benckiser decided to launch the Handy Tube to give customers a more convenient way to carry Strepsils with them throughout the day.

Reckitt Benckiser worked with Süd-Chemie Performance Packaging to adopt its tube and desiccant stopper package design. Although Süd-Chemie can provide tubes already printed, the tubes are also conducive to labeling. Strepsils Handy Tubes are labeled with the product's standard brand imagery, as well as all necessary regulatory text as required by each market.

New Look Goes with 140th Anniversary

LOUISVILLE, Ky.—To celebrate its 140th Anniversary, Casa Herradura recently introduced new primary packaging that includes key design elements featuring a new angular, square cut-glass bottle, which showcases the tequila's natural essence and projects the time-honored production process with elegant brand cues.