packagePRINTING

You will be automatically redirected to packageprinting.com in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Digital Domain - September 2011

September 2011
Get the Flash Player to see this rotator.
 

Meritage Specialty Packaging Invests in Xeikon Press

ITASCA, Ill.—Xeikon announced that Meritage Specialty Packaging Ltd., a Vancouver, B.C.-based provider of value-added printing and packaging solutions and systems, has purchased and installed a Xeikon 3500 digital color label press to help expand the company's production of packaging components for the luxury goods industry.

Meritage provides leading-edge visual packaging, helping graphic designers create highly differentiated brand packaging for their clients. Meritage uses the Xeikon 3500 to produce pressure sensitive labels and packaging for wine and spirits labels, cosmetics, health and beauty, retail fashion, and other proprietary engineered structures.

"We listen to what graphic designers tell us they want, and aim for technical innovations that will knock their socks off," said Jay Tapp, co-founder and CEO of Meritage. "The Xeikon 3500 is an ideal combination of high productivity, industry-leading imaging quality, and functional technologies that continue to evolve. We're excited to work with brand packaging designers to push the limits of color reproduction and decorating enhancements."

Dawne Tapp, co-founder and president of Meritage, said the embedded anti-counterfeiting features of the Xeikon 3500 are important tools for Meritage's clients. "In today's tough economy, the last thing our customers want to worry about is having their hard-won brand integrity counterfeited. We can provide them with fabulous looking graphics and decorating, as well as peace of mind that their label or package is genuine."

Roland Expands Media Line

IRVINE, Calif.—Roland DGA has expanded its Eco-SOL MAX certified media line to include Solvent Glossy Paper with Adhesive. Tested for performance with the company's eco-solvent printers and printer/cutters, the new media is an alternative to vinyl for decals and mounting. It is available for use with Roland's newly launched VersaStudio BN-20, as well as VersaCAMM, VersaArt, and SOLJET models. pP


 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: