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Digital Domain

January 2011
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FLEXcon Custom Label Media for Roland Printer

IRVINE, Calif.—Roland DGA Corp. and FLEXcon have teamed up to bring users of Roland's VersaUV LEC series of UV-LED wide-format inkjet printer/cutters a specialized pressure-sensitive polypropylene media for labeling applications.

"VersaUV is ideal for short-run label production and now –FLEXcon has tailored its popular FLEXmark® polypropylene label media for the VersaUV's unique dimensions and contour cutting capabilities," said Andrew Oransky, director of product management for Roland DGA Corp. "Roland inkjet printer/cutters print and contour cut designs all on one device, allowing professionals to create labels in any shape through one seamless workflow."

The Roland VersaUV inkjet printer/cutter offers use of CMYK and white inks, along with Clear Coat, which can be layered into unique textures and patterns for embossing and varnishing effects. It allows printing professionals to produce custom short-run labels, as well as unique packaging prototypes on a wide array of substrates.

"We have taken high-quality, pressure-sensitive polypropylene face media and married it to a customized, stay-flat release liner that allows users to diecut and perforate label designs right on the VersaUV without additional finishing equipment," said Rick Harris, product manager of the Product Branding Business Team for –FLEXcon. "FLEXmark® polypropylene images well in a variety of print modes to create labels with beautiful effects, such as embossing and printing with white inks."

INX Int'l. Supports Digital Transition

Schaumburg, Ill.—INX International Ink Co. and INX Digital International Co. have introduced the EVOLVE™ branding concept to help traditional printers and converters evolve to digital printing with industrial inkjet systems. A comprehensive effort at a number of industry trade shows took place in the last several months to roll out a full range of resources, including integrated systems, chemistry, parts, services, and consulting, that are being used to help support printers as they transition to new levels of productivity.

"EVOLVE is a concept that will help our traditional customers make the transition into the digital world," said Rick Clendenning, president and CEO of INX International. "We see EVOLVE as an opportunity to introduce new technologies and opportunities to our customers. Digital technologies such as our CP100 UV cylindrical printer can help them expand their portfolios, giving them some new capabilities to develop niche markets."

"These customers want to go digital. They have the need and the will, and our job is to help them succeed," said Ken Kisner, president of INX Digital International Co. "EVOLVE Advanced Digital Solutions will promote the wide array of high-quality products to help our customers make money."

 

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. <i>Basics of Print Production</i> provides an overview of the steps required to make a creative concept into a printed piece, including:
• Developing preliminary and final specifications for a print project
• Determining the size and format for a printed piece
• Acquiring, scanning, and proofing images
• Building the print-ready digital mechanicals
• Printing, binding, and finishing the piece
• Packing and shipping the piece to its destination

Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on the overall process. This book provides the reader with practical tips and guidelines on each step in the production process. Best Practices for Print Automation

Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. Basics of Print Production provides an overview of the steps required to make a...

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The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. 

Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes — the changes that are shaping the printing industry of today and tomorrow. 

Use the research, analysis, and forecasts in this book to: 
• Assess the changes taking place
• Understand the changes
• Design a plan to deal with the changes

Topics include: 
• Economic forces, life cycle, and competitive position
• Place in the national and global economies
• Industry structure, cost structure, and profitability trends
• Emerging market spaces--ancillary and print management services
• Competitive strategies, tactics, and business models
• Key practices of SuperPrinters
• Combating foreign competition
• Social network usage
• A ten-step process to survive and thrive Competing for Print’s Thriving Future

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes...

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FROM THE BOOKSTORE

Everything you ever wanted to know about packaging…in one neat package!

The package is the product—it not only protects the contents and conveys information, but it must also sell itself! <i>Package Printing, Second Edition</i> is the definitive guide to this ubiquitous graphic communication medium. This book, written for the package buyer, the printer, the artist and designer, the supplier of printing equipment and materials, and students of printing and packaging, can be used as a reference, textbook, or training tool. Package Printing, Second Edition

Everything you ever wanted to know about packaging…in one neat package! The package is the product—it not only protects the contents and conveys information, but it must also sell itself! Package Printing, Second Edition is the definitive guide to this ubiquitous graphic communication medium. This book, written for the package...

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MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

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•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

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<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

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