Digitial Printing Council Forms Alliance With PRIMIR
January 2007
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SEWICKLEY, Pa. & RESTON, Va.—As part of its Digital Print 2007 initiative, the Digital Printing Council, a core service of PIA/GATF (Printing Industries of America, Inc. and the Graphic Arts Technical Foundation), today announces that it has formed an alliance with PRIMIR. PRIMIR, the Print Industries Market Information and Research organization formed when GAMIS and NPES Market Research merged in 2005, will provide unique, in-demand content for PIA/GATF DPC members. PRIMIR content based on its unique research will appear as a regular feature in Digital Printing Report.
The first PRIMIR content appears in the January issue of Digital Printing Report. The Digital Printing Report is a monthly newsletter containing industry news, trends and data relating to analysis of the digital printing market. The newsletter, distributed to DPC’s premiere members and available online, is also being bound into PIA/GATF’s Management Portfolio and GATFWORLD magazines as an insert in 2007.
“This is a tremendous value-add for our members,” says PIA/GATF CEO Michael Makin. “Our strategic emphasis on digital printing in 2007 mandates that we provide the best and most relevant information to our members, and what we will be able to give them through our own extensive resources, as well as courtesy of PRIMIR, is exactly that: high caliber, quality research that complements perfectly our existing and new digital printing programs. We’re always happy to be able to collaborate and combine our extensive resources and expertise with organizations such as PRIMIR for the benefit of our members.”
“From the time PRIMIR was formed, Michael Makin and I agreed that we would find ways to bring PIA/GATF members PRIMIR’s important, and very relevant, industry data,” says William K. “Kip” Smythe, PRIMIR president. “Our content contributions to the Digital Print Report is the first step, and we are confident that PIA/GATF members will consequently seek further PRIMIR information and possibly participate in PRIMIR research activities.”
Jackie Bland, PRIMIR’s managing director, says her colleagues and PRIMIR’s board were quick to approve the plan. “PIA/GATF gives us the opportunity to reach not only more printers, but printers who, given their membership in PIA/GATF, are predisposed to appreciating the worthiness of the in-depth research we provide.”
“The value of what we are getting from PRIMIR can not be overstated,” says Digital Printing Council Director Julie Shaffer. PRIMIR, she says, is giving PIA/GATF members significant slices of hundreds of thousands of dollars worth of primary research.
The first PRIMIR content appears in the January issue of Digital Printing Report. The Digital Printing Report is a monthly newsletter containing industry news, trends and data relating to analysis of the digital printing market. The newsletter, distributed to DPC’s premiere members and available online, is also being bound into PIA/GATF’s Management Portfolio and GATFWORLD magazines as an insert in 2007.
“This is a tremendous value-add for our members,” says PIA/GATF CEO Michael Makin. “Our strategic emphasis on digital printing in 2007 mandates that we provide the best and most relevant information to our members, and what we will be able to give them through our own extensive resources, as well as courtesy of PRIMIR, is exactly that: high caliber, quality research that complements perfectly our existing and new digital printing programs. We’re always happy to be able to collaborate and combine our extensive resources and expertise with organizations such as PRIMIR for the benefit of our members.”
“From the time PRIMIR was formed, Michael Makin and I agreed that we would find ways to bring PIA/GATF members PRIMIR’s important, and very relevant, industry data,” says William K. “Kip” Smythe, PRIMIR president. “Our content contributions to the Digital Print Report is the first step, and we are confident that PIA/GATF members will consequently seek further PRIMIR information and possibly participate in PRIMIR research activities.”
Jackie Bland, PRIMIR’s managing director, says her colleagues and PRIMIR’s board were quick to approve the plan. “PIA/GATF gives us the opportunity to reach not only more printers, but printers who, given their membership in PIA/GATF, are predisposed to appreciating the worthiness of the in-depth research we provide.”
“The value of what we are getting from PRIMIR can not be overstated,” says Digital Printing Council Director Julie Shaffer. PRIMIR, she says, is giving PIA/GATF members significant slices of hundreds of thousands of dollars worth of primary research.
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