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EskoArtwork Provides Solutions at GOA 2009

February 20, 2009

Nearby, at booth 992, Hewlett-Packard will be bringing an HP Indigo digital press. HP Indigo front-end label and packaging production printing tools were created through collaboration with EskoArtwork.
 

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Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. <i>Basics of Print Production</i> provides an overview of the steps required to make a creative concept into a printed piece, including: • Developing preliminary and final specifications for a print project • Determining the size and format for a printed piece • Acquiring, scanning, and proofing images • Building the print-ready digital mechanicals • Printing, binding, and finishing the piece • Packing and shipping the piece to its destination Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on the overall process. This book provides the reader with practical tips and guidelines on each step in the production process. Best Practices for Print Automation

Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. Basics of Print Production provides an overview of the steps required to make a...

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The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes — the changes that are shaping the printing industry of today and tomorrow. Use the research, analysis, and forecasts in this book to: • Assess the changes taking place • Understand the changes • Design a plan to deal with the changes Topics include: • Economic forces, life cycle, and competitive position • Place in the national and global economies • Industry structure, cost structure, and profitability trends • Emerging market spaces--ancillary and print management services • Competitive strategies, tactics, and business models • Key practices of SuperPrinters • Combating foreign competition • Social network usage • A ten-step process to survive and thrive Competing for Print’s Thriving Future

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes...

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(PDF Format) <b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. Here are just a few of the many takeaways you’ll learn: • How to leverage data • The importance of data verification • How to use relevant images to evoke an emotional response • How to effectively use pURLS to increase response • What formats are working • What elements you should test Today, it’s all about personalized 1-to-1 marketing. The message needs to be relevant. And, the more relevant the message is, the better the response rate. VDP turns data into dollars! <b><u>100% Money-Back Guarantee</b></u> Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked. <b><u>About DirectMarketingIQ</b></u> The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

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<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

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