When presented with a challenge, MPI Label Systems stepped up to the plate, impressing its customer, as well as the judges of this year’s packagePRINTING Excellence Awards.
When the judges of this year’s Excellence Awards began examining the more than 200 entries, it was like watching kids in a candy store. And, the judges were excited for good reason. packagePRINTING received a great collection of entries this year.
But, the entry that took front and center was a wine label submitted by MPI Label Systems of California (MPI, Calif.). The label, produced for Lodi Vineyards’ Windmill Estates Chardonnay, part of the Michael-David Winery’s family of wines, impressed judges with its complexity, aesthetics, embossing, tight tolerances, and small type.
“I think it’s a combination of technical difficulty and overall aesthetics,” said Joe Hamway, northeast regional sales representative for Mark Andy, about why the judges collectively chose the Windmill label for Best of Show. “That’s a very difficult job,” he continued. “The die had to be dead on.” And, Bob Waddington, general manager of UVitec Printing Ink, said, “Their registration is right on the money.” Given the difficult task that MPI completed, the finished product earned the nod from the judges.
The Windmill brand had been around for several years, previously featuring a photo of the Windmill in use at the winery. Michael-David Winery asked the designer to give the brand a new identity, something that would make the bottle jump off the shelf.
“For this brand we were looking for a warm and inviting feel that would make the consumer feel comfortable,” said David Phillips, co-owner of Michael-David Winery. “We also wanted to deliver a great product at a reasonable price that shows the consumer they are getting great value for the product.”
“Our customer’s previous vendor said that the design could not be reproduced on a flexo press,” says MPI Label Systems General Manager Doug Lingo. “The question was then posed to MPI, can this design be pulled off on a flexo press? MPI California proudly displays two banners in our manufacturing area. One that reads ‘Yes We Can’ and another that reads ‘Whatever It Takes.’ These two values that run through our blood are the reason we took this project on, and the reason we succeeded. Our answer was simple, ‘Yes we can.’”
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