HP Graphic Arts Organization Brings Print 2.0 to Life
August 2007
NEW YORK—HP has announced new graphic arts solutions and real-world, emerging digital printing applications designed to extend digital content creation and publishing platforms. The announcements reflect HP’s core Print 2.0 concepts, exhibiting digital printing’s ability to bring the world to life by elevating the power of printing. The new HP Graphic Arts offerings include:
• The HP Smart Labels and Packaging Solution, which leverages market-leading HP Indigo industrial press technology and HP IT systems in a comprehensive, cost-effective application designed to help customers meet pharmaceutical ePedigree serialization requirements.
• Two HP large-format printing (LFP) solutions – the new HP Designjet T1100 MFP and HP Scitex X2 technology – that offer higher functionality, productivity and quality to technical demanding professionals and print service providers (PSPs).
• Emerging, fast-growth books-on-demand, transpromotional and professional photo applications for digital color printing on HP Indigo presses.“HP is uniquely positioned to help customers create their digital difference throughout the commercial and industrial graphic markets,” said Stephen Nigro, senior vice president, graphics and imaging business, HP. “Not only do we offer the broadest portfolio of digital solutions, but HP is the only company with the IT infrastructure, R&D expertise and partnerships needed to help customers capture business success.”
The new HP Designjet T1100 MFP is an integrated multi-function solution that adds complete scan and copy functionality to the HP Designjet T Printer series. With this new device, copy shops, small- to medium-sized businesses, government agencies specializing in geographic information systems, and architecture, engineering and construction professionals looking for versatile in-house printing can quickly and intuitively copy, scan and print a wide range of high-quality applications including line drawings, maps, renderings, images and posters.
HP has also established a new manufacturing and development center for X2 technology in the same Corvallis, Ore., factory that makes HP Scalable Print Technology, leveraging the company’s portfolio expertise to provide an economic advantage for customers.
X2 technology, the first HP-developed piezoelectric printing platform, is key to the HP Graphic Arts Organization taking a proactive, progressive role in the further conversion of analog pages to digital in the large-format space. It combines existing HP Scitex piezoelectric technology with proven, silicon-based MicroElectro-MechanicalSystems (MEMS) technology utilized in semiconductor manufacturing. This new inkjet head technology is highly durable and reliable and delivers the high ink flows needed for industrial high-speed printing, with outstanding print quality from every drop.
To help meet emerging regulatory demands such as 2009 California “ePedigree” serialization requirements, the HP Smart Labels and Packaging Solution, which will be available in March 2008, is the first release in the HP Product Tracking and Authentication Solution Portfolio. The new end-to-end label and packaging offering includes HP Trust, Track and Trace solutions for internal registry and operational database systems, streamlined label, carton and blister pack production using the HP Indigo press ws4500, and full integration with radio frequency ID (RFID) systems.
• The HP Smart Labels and Packaging Solution, which leverages market-leading HP Indigo industrial press technology and HP IT systems in a comprehensive, cost-effective application designed to help customers meet pharmaceutical ePedigree serialization requirements.
• Two HP large-format printing (LFP) solutions – the new HP Designjet T1100 MFP and HP Scitex X2 technology – that offer higher functionality, productivity and quality to technical demanding professionals and print service providers (PSPs).
• Emerging, fast-growth books-on-demand, transpromotional and professional photo applications for digital color printing on HP Indigo presses.“HP is uniquely positioned to help customers create their digital difference throughout the commercial and industrial graphic markets,” said Stephen Nigro, senior vice president, graphics and imaging business, HP. “Not only do we offer the broadest portfolio of digital solutions, but HP is the only company with the IT infrastructure, R&D expertise and partnerships needed to help customers capture business success.”
The new HP Designjet T1100 MFP is an integrated multi-function solution that adds complete scan and copy functionality to the HP Designjet T Printer series. With this new device, copy shops, small- to medium-sized businesses, government agencies specializing in geographic information systems, and architecture, engineering and construction professionals looking for versatile in-house printing can quickly and intuitively copy, scan and print a wide range of high-quality applications including line drawings, maps, renderings, images and posters.
HP has also established a new manufacturing and development center for X2 technology in the same Corvallis, Ore., factory that makes HP Scalable Print Technology, leveraging the company’s portfolio expertise to provide an economic advantage for customers.
X2 technology, the first HP-developed piezoelectric printing platform, is key to the HP Graphic Arts Organization taking a proactive, progressive role in the further conversion of analog pages to digital in the large-format space. It combines existing HP Scitex piezoelectric technology with proven, silicon-based MicroElectro-MechanicalSystems (MEMS) technology utilized in semiconductor manufacturing. This new inkjet head technology is highly durable and reliable and delivers the high ink flows needed for industrial high-speed printing, with outstanding print quality from every drop.
To help meet emerging regulatory demands such as 2009 California “ePedigree” serialization requirements, the HP Smart Labels and Packaging Solution, which will be available in March 2008, is the first release in the HP Product Tracking and Authentication Solution Portfolio. The new end-to-end label and packaging offering includes HP Trust, Track and Trace solutions for internal registry and operational database systems, streamlined label, carton and blister pack production using the HP Indigo press ws4500, and full integration with radio frequency ID (RFID) systems.



