packagePRINTING

You will be automatically redirected to packageprinting.com in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

HP Indigo Completes PANTONE® Goe™ Licensing

March 2008
PALO ALTO, Calif.—HP has completed the PANTONE Goe licensing for the HP Indigo Ink Mixing System, making HP the only company among both digital and analogue press providers to offer both on-press simulation and an ink mixing solution for the PANTONE Goe System.

Additionally, HP has developed what it says is the industry’s first swatchbook for on-press PANTONE Goe simulation. The new HP Indigo PANTONE Goe simulation swatchbook will be included in Pantone and HP’s new version of the Digital Color Toolbox for the PANTONE Goe System, a two-swatchbook bundle that offers a convenient way to compare solid PANTONE Goe Colors with their simulations in HP Indigo four-color, on-press process.

This latest product offering further supports the accurate reproduction of PANTONE Colors with HP Indigo digital color presses.

The new PANTONE Goe license for the HP Indigo Ink Mixing System, together with the original PANTONE MATCHING SYSTEM® license, produces more than 3,000 PANTONE Colors, delivering a high level of process-color simulation of PANTONE Colors. HP Indigo PANTONE Goe mixed inks will be available for HP Indigo customers in May 2008.

With the HP Indigo digital press support for PANTONE Goe and the updated PANTONE Goe version of the Digital Color Toolbox, print service providers and designers have an increased ability to plan and design high-quality applications with precise, vivid colors.

“HP is committed to continue leading color and print quality in the graphic arts market.” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “The combination of the new Digital Color Toolbox and the PANTONE Goe System licensing for the HP Indigo Ink Mixing System ensures the best possible color results on HP Indigo digital presses.”

The new license for the HP Indigo Ink Mixing System is the seventh license awarded for HP Indigo solutions by Pantone and is in support of HP IndiChrome off-press, an 11-color mixing system for solid spot-color ink creation. The licensing shows a continuation in the long-standing partnership between HP and Pantone.

“Pantone and HP have been partners for years with the common goal of providing better color output for the design community,” said Andy Hatkoff, vice president of advanced color technologies for Pantone, Inc. “The latest license agreement empowers creatives with the ability to now accurately produce the expanded color offering of the Goe System in high-quality Indigo prints.”

The HP Indigo Pantone-licensed solutions are also supporting elements of HP DreamColor, a system approach to making it easy to produce accurate, predictable and consistent color across a series of digital devices.
 

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

MORE ON PRINTING MATERIALS & CONSUMABLES >>

FROM THE BOOKSTORE

Beneficial for the newcomer and the seasoned professional, for students and industry personnel alike, this book helps the reader develop a working knowledge of chemistry basics before progressing into the chemistry involved in the graphic arts. Chemistry for the Graphic Arts

Beneficial for the newcomer and the seasoned professional, for students and industry personnel alike, this book helps the reader develop a working knowledge of chemistry basics before progressing into the chemistry involved in the graphic arts....

ORDER NOW

Paper is the most expensive material used in a printing plant. If you don’t know enough about paper, you could lose money on every job you print. Solving a paper-related problem, or at least identifying its cause, is a skill that can save the printer money and time. To make a profit in an increasingly competitive marketplace, you need the best, most current insight you can find. Learn everything about paper, from printability to handling. What the Printer Should Know About Paper

Paper is the most expensive material used in a printing plant. If you don’t know enough about paper, you could lose money on every job you print. Solving a paper-related problem, or at least identifying its cause, is a skill that can save the printer money and time. To make...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: