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Graphic Dimensions Leaps into Label Market with Indigo

February 1, 2013
PALO ALTO, CA—January 30, 2012—HP today announced that Graphic Dimensions, a U.S.-based printing company headquartered in Atlanta, installed an HP Indigo WS6600 Digital Press to expand its business and form a new labels division, Dimension Labels.
As Graphic Dimensions scouted for a way to diversify and grow its business, it saw opportunity in the thriving labels and packaging industry. The company, which traditionally prints business and marketing documents, moved its Atlanta location to a larger 65,000-square-foot facility nearby to make room for supplementary label printing services in November 2012. The new facility is spacious enough to house its current equipment, the newly added HP Indigo WS6600 Digital Press, as well as more presses in the future.
"We are expecting the division to increase our sales by 30 percent in its first year," said Bill Reid, director of marketing, Graphic Dimensions. "We have been pleasantly surprised by the response received since launching Dimension Labels and look forward to growing even more throughout 2013."
The web-fed HP Indigo WS6600 Digital Press prints at a top speed of 130 linear-feet-per-minute in Enhanced Productivity Mode, generating labels with superior quality at the highest crossover point versus analog for most jobs. The press also supports the widest media range, so Graphic Dimensions can print on a variety of synthetic and paper substrates from 0.5- to 18-points thick.
Along with speed and versatility, another deciding factor for Graphic Dimensions was color quality and registration. HP Indigo matches up to 97 percent of the PANTONE® color gamut with a maximum of seven ink stations on the press. Additionally, One Shot Color technology ensures that each print matches exactly to the next while laying down all color separations simultaneously in a single pass.
"The color quality of our labels is an essential part of our business," said Reid. "The registration using the HP Indigo WS6600 is perfect on every single label with no dot gain. That was a big selling point for us."
Developing a new dimension
With no previous experience in labels and packaging, Graphic Dimensions invested in a robust marketing plan to attract new clients and hired knowledgeable industry veterans to oversee the division. The company promotes the flexibility of digital print and allows the capabilities of the HP Indigo WS6600 Digital Press to speak for itself.

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