Set For Orlando Debut

Michael Boyle, exhibition director for Mack Brooks Exhibitions’ ICE USA 2011.


With a conference program developed by AIMCAL, Mack Brooks Exhibitions expands its global series of ICE shows into North America.

The inaugural ICE USA show opens its doors to an array of international converting professionals in Orlando, Florida April 6-8. Close to 250 exhibitors from around the globe are set to showcase the latest equipment, machinery, and technologies at the Orange County Convention Center.

In addition, a multi-faceted conference program developed by the Association of International Metallizers, Coaters and Laminators (AIMCAL) will be featured during the 3-day event, as will pre-show educational programs by the Technical Association of the Pulp and Paper Industry (TAPPI) and the Converting Equipment Manufacturers Association (CEMA).

The industry’s response to the show has generated a great deal of excitement. In fact, ICE USA had to be moved to a bigger hall in the convention center because there was so much demand for space. It is clear that the North American market is anxious for a stand-alone, converting-exclusive event that is highlighted by operating machinery and a comprehensive educational program.

Although this is the first official ICE event in the U.S., the ICE franchise hosts very successful converting events in Europe, Asia, and South America. Owned and operated by UK-based Mack Brooks Exhibitions, the decision was made to launch ICE USA after purchasing CMM International. Many of the exhibitors at the first ICE USA have been long-time exhibitors at CMM International. ICE USA combines the best elements of the global ICE shows with those of CMM.

Comprehensive conference program

The ICE USA 2011 conference program provides converting professionals with valuable information and insight they need to enhance their companies’ operations and productivity. Organized by AIMCAL, the main three-day program will focus on new technology and is divided into three tracks: web coating/laminating, web handling/winding, and package printing and converting.

Each day will begin with a keynote presentation by well-known industry experts on such critical topics as “Global Consolidation in the Packaging Industry.” These presentations will be followed by three concurrent technical sessions, one in each track, led by such industry icons as Dr. Edward D. Cohen, Dr. David Roisum, Timothy Walker, and Steve Zagar.

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