Advertisement
 
 

India Label Show Proves Successful

December 16, 2008

NEW DELHI—The India Label Show, organized by Labelexpo Global Series, that took place on December 3-6 at Pragati Maidan New Delhi, has been hailed a success.

Despite the atrocities in Mumbai just five days previously, which caused a number of people to cancel their travel plans, the event attracted nearly 5,000 visitors from India, Europe, Australia and the Middle East. It was a tremendous effort demonstrated by the label industry in India, and the show attendees displayed their utmost commitment to the industry's development and growth.

The exhibition had almost 200 exhibitors with plenty of working machinery on display. There were live demonstrations running continuously throughout the duration of the show. Nilpeter, Gallus, Gidue, HP, Jandu, Rotatek, Weldon Celloplast were among the most attended stalls where visitors had a unique opportunity to see the latest technology in action, ask questions and experience the entire label workflow first-hand. The show achieved its primary role - to gather the best examples of machinery and materials from a wide variety of international and Indian manufacturers and enable visitors to compare technology and make their decisions on future investments.

And many exhibitors noticed how focused and knowledgeable the visitors were - they came prepared to discuss their opportunities and plan the future growth of their business according to its potential.

"I was pleasantly surprised to see such a focused crowd", said Mrs Cristina Toffolo, Managing Director of Gidue. "Visitors to our stand were very well-prepared, they knew what they were looking for and our team were eager to answer their questions."

Samir Patkar, Business Manager of Gallus added: "In the current situation of the credit crisis and the tragic terror attacks in Mumbai the India Label Show delivered the right audience for us. The quality of attendees was very high; we saw approximately 80 percent of our customers who were willing to do business with us. It is a great result for us."

In addition to the exhibition, the India Label Show ran conference sessions on the first three days of the show. The conference was chaired by Mike Fairley, label guru, and Andy Thomas, Managing Editor of Labels & Labeling. The conference explored the most important subjects in the label community, among which were: brand protection, the future of digital technologies, end user requirements and successful print buyer - converter partnerships. The panel discussions had a mix of end users, designers, converters and suppliers; there was a lively discussion from the floor as label experts reviewed challenges facing the label industry in India and pondered on best solutions for suppliers, converters and designers to jointly deliver a successful product for the end-user. Brand owners, Colgate, Moser Baer, Unilever, Ranbaxy, among others, made a very valuable contribution to the debates.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces take care...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: