Innovative Pursuit of Packaging Excellence
September 2004
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Innovative™ Creative Packaging Solutions combines a drive for perfection with state-of-the-art packaging design, printing, and converting. The result is an advanced one-stop folding carton shop.
INNOVATIVE™ CREATIVE PACKAGING Solutions lives up to its name. For the past 20 years, the South Plainfield, N.J. company has been on the cutting-edge of high-quality folding carton design, printing, and converting.
Led by President/Chief Executive Officer Shawn Smith, Innovative has taken a progressive approach towards producing defect-free folding cartons. With a willingness to invest in new, state-of-the-art equipment and a business philosophy of "Do it right the first time!," Innovative has become a prominent player in producing folding cartons for the pharmaceutical, nutraceutical, and cosmetic markets.
Humble beginnings
Innovative started small in a 10,000 sq. ft. facility situated in a strip mall, producing folding cartons for the hotel amenities market. Two years later, the company switched its market focus to pharmaceuticals, nutraceuticals, and cosmetics, requiring a move to a 100,000 sq. ft. plant in 1989. Success has been a familiar condition ever since.
Innovative's sales have increased for the past several years, in spite of industry issues like the consolidation of both customer bases and competition, price pressures, and evolving technologies. Between 2001 and 2003, the company experienced a 10 percent sales growth—equal to $3.5 million—thanks to its creative approach to folding carton production and the stability of its main markets.
"These particular markets have enjoyed steady growth over the years. Innovative has grown with them and continues to be a valuable supplier to these markets," Smith said. "By continually investing capital in new equipment and technologies, the company is able to gain efficiencies and maintain a competitive advantage.
"Another factor that contributes to the success of the company is its staying true to its name by developing innovative, creative packaging solutions through ingenious structural design and award-winning graphic design services. Innovative's partnership philosophy is evident through strong relationships with its clients, as well as suppliers like Hewlett-Packard, Creo, Mitsubishi, Bobst, and Kodak. Developing partnerships with our vendors has also allowed us the opportunity to co-develop new technologies."
Innovative's success has turned heads, attracting ICV Capital Partners, a minority-owned equity firm from New York, which acquired the folding carton company in late May 2004.
"Innovative has been consistently profitable over the last four years," said Lloyd Metz, an ICV principal. "This is a direct result of its customer service-oriented culture that sets the company apart from its competitors. We are confident that Innovative is on track to win new pharmaceutical and cosmetics business."
INNOVATIVE™ CREATIVE PACKAGING Solutions lives up to its name. For the past 20 years, the South Plainfield, N.J. company has been on the cutting-edge of high-quality folding carton design, printing, and converting.
Led by President/Chief Executive Officer Shawn Smith, Innovative has taken a progressive approach towards producing defect-free folding cartons. With a willingness to invest in new, state-of-the-art equipment and a business philosophy of "Do it right the first time!," Innovative has become a prominent player in producing folding cartons for the pharmaceutical, nutraceutical, and cosmetic markets.
Humble beginnings
Innovative started small in a 10,000 sq. ft. facility situated in a strip mall, producing folding cartons for the hotel amenities market. Two years later, the company switched its market focus to pharmaceuticals, nutraceuticals, and cosmetics, requiring a move to a 100,000 sq. ft. plant in 1989. Success has been a familiar condition ever since.
Innovative's sales have increased for the past several years, in spite of industry issues like the consolidation of both customer bases and competition, price pressures, and evolving technologies. Between 2001 and 2003, the company experienced a 10 percent sales growth—equal to $3.5 million—thanks to its creative approach to folding carton production and the stability of its main markets.
"These particular markets have enjoyed steady growth over the years. Innovative has grown with them and continues to be a valuable supplier to these markets," Smith said. "By continually investing capital in new equipment and technologies, the company is able to gain efficiencies and maintain a competitive advantage.
"Another factor that contributes to the success of the company is its staying true to its name by developing innovative, creative packaging solutions through ingenious structural design and award-winning graphic design services. Innovative's partnership philosophy is evident through strong relationships with its clients, as well as suppliers like Hewlett-Packard, Creo, Mitsubishi, Bobst, and Kodak. Developing partnerships with our vendors has also allowed us the opportunity to co-develop new technologies."
Innovative's success has turned heads, attracting ICV Capital Partners, a minority-owned equity firm from New York, which acquired the folding carton company in late May 2004.
"Innovative has been consistently profitable over the last four years," said Lloyd Metz, an ICV principal. "This is a direct result of its customer service-oriented culture that sets the company apart from its competitors. We are confident that Innovative is on track to win new pharmaceutical and cosmetics business."
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