ISA Aligns with GASC to Promote Signage at PRINT 13

RESTON, VA—The Graphic Arts Show Company (GASC) has formed a strategic alliance with the International Sign Association (ISA), the authority on signs, to offer opportunities for attendees from the sign, display, and large photo imaging segments of the graphic communications industry at PRINT 13, coming Sept. 8-12 to Chicago’s McCormick Place.

“We recognize that one size does not fit all,” said GASC President Ralph Nappi. “That is why we have partnered with ISA to bring PRINT 13 attendees the most comprehensive mix of applications, education, best practices, equipment, software, and research for display, sign, and photo imaging print output of all sizes.”

Not only will PRINT 13’s impressive exhibit floor be filled with the top digital print manufacturers, as well as offset, hybrid and flexo suppliers, but attendees also will be able to take advantage of a new attraction in “BIG”— the Wide Format Pavilion. Here, ISA will offer wide format application and innovation information in an interactive format that will cover the hottest trends and techniques.

“ISA is excited to partner with GASC to provide relevant information on the growing sign industry,” said Lori Anderson, ISA president and CEO.” This partnership will enable both organizations to reach out beyond our existing customers to help the industry grow and prosper.”

Coming this fall at PRINT 13, now with the involvement and resources of ISA, print pros from sign and display shops have their own “one-stop shop” at the show, and commercial printers, as well, can learn about the latest applications and opportunities in wide format direct from the industry ‘gurus.’ Here, education will also focus on new entries and veterans into the sign market with individualized guidance on why and how to diversify and grow their business into signs/displays.

“We are excited about ISA bringing their valuable partnership and content to PRINT 13,” said Nappi. “As part of the partnership, GASC and NPES The Association for Suppliers of Printing, Publishing and Converting Technologies will utilize its research arm, PRIMIR, to build new and valuable trending content for the sign and display member exhibiting companies at ISA. Our aim is to deliver more value and engagement to both our events.”
“This alliance will enhance the learning opportunities at PRINT 13, allowing attendees access to new applications and technologies while strengthening their networks,” said David Murphy, director of Marketing, Americas, Graphics Solutions Business, HP. “HP Graphics Solutions Business customers realize the value digital printing offers in a broad range of market segments, and we are excited to see ISA and GASC/NPES partner to offer a multi-segment venue.”

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