It's in the Bag
April 2005
|
Pouches have come a long way over the past few years, but the sky is the limit and converters need to stay abreast of the business opportunities that pouches can offer.
The pouch market has been strong for many years now and like everything else in the realm of package printing, it's still a tough-go for converters to understand what new technologies are out there to best compete for jobs. In addition, consumer product companies (CPCs) continue to ask converters to come up with new and different ideas because of the competition they face within their own marketplace.
"The acceptance of the premade flexible pouches by consumers is one of the major reasons flexibles are the fastest growing segment in United States' packaging history," said Craig Rutman, director of sales and marketing for Kapak Co. "The pouch, with all of its convenience options … helps our customers secure a competitive advantage in the marketplace, create brand identity, and higher product profit margins. New business and increased sales are the result."
In the basket
Consumers are filling up their baskets and shopping carts with items packed safely and securely inside a pouch, and without even knowing it they are perpetuating a fascinating packaging trend.
There is a wide assortment of markets taking advantage of the features that pouches provide: food, beverage, industrial, agricultural, chemical, medical, health, beauty, pet health, and even law enforcement. "In all of these markets, we help our customers create competitive advantages through value-added pouch making capabilities," said Rutman.
These customers are looking for something "special" to package their goods in—to make their product stand out from the rest of the crowd on the super-jammed supermarket shelves. The competition is fierce to have a company's product draw the attention of the consumer, so it's in their best interests to keep the consumers' wants and needs in the front line of their minds. This is a perfect niche for the pouch.
"Reacting to the consumer's desire for convenience, [pouches] can offer resealability (press-to-close and slider versions), spouts, handles, tear notches, rounded corners, and contoured diecut shaped as pouch options," said Rutman. "All of the above create brand identity for our customers and convenience for the end users."
Creating ease for the customers is great, but pouch converters also need to find a way to make themselves stand out in a growing field that is becoming more competitive each year. Glenroy has found a certain niche within the pouch converting community—to find a way to package the "gooey stuff" of the world.
The pouch market has been strong for many years now and like everything else in the realm of package printing, it's still a tough-go for converters to understand what new technologies are out there to best compete for jobs. In addition, consumer product companies (CPCs) continue to ask converters to come up with new and different ideas because of the competition they face within their own marketplace.
"The acceptance of the premade flexible pouches by consumers is one of the major reasons flexibles are the fastest growing segment in United States' packaging history," said Craig Rutman, director of sales and marketing for Kapak Co. "The pouch, with all of its convenience options … helps our customers secure a competitive advantage in the marketplace, create brand identity, and higher product profit margins. New business and increased sales are the result."
In the basket
Consumers are filling up their baskets and shopping carts with items packed safely and securely inside a pouch, and without even knowing it they are perpetuating a fascinating packaging trend.
There is a wide assortment of markets taking advantage of the features that pouches provide: food, beverage, industrial, agricultural, chemical, medical, health, beauty, pet health, and even law enforcement. "In all of these markets, we help our customers create competitive advantages through value-added pouch making capabilities," said Rutman.
These customers are looking for something "special" to package their goods in—to make their product stand out from the rest of the crowd on the super-jammed supermarket shelves. The competition is fierce to have a company's product draw the attention of the consumer, so it's in their best interests to keep the consumers' wants and needs in the front line of their minds. This is a perfect niche for the pouch.
"Reacting to the consumer's desire for convenience, [pouches] can offer resealability (press-to-close and slider versions), spouts, handles, tear notches, rounded corners, and contoured diecut shaped as pouch options," said Rutman. "All of the above create brand identity for our customers and convenience for the end users."
Creating ease for the customers is great, but pouch converters also need to find a way to make themselves stand out in a growing field that is becoming more competitive each year. Glenroy has found a certain niche within the pouch converting community—to find a way to package the "gooey stuff" of the world.
|
