The New Face of CMM
Jim Enos, vice president of PennWell Corporation, talks about the company’s reinvented CMM International.
May 2007
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Q: How do you expect this year’s show will compare with previous shows?
A: PennWell [has] extensive expertise in show management and marketing that we are using to reinvent CMM and restore it to its industry dominance of years ago. In addition to the industry consolidation and difficult economic situation that has plagued the converting industry, CMM endured a series of owners that were not trade-show focused companies, but every exhibitor and attendee we talked to said they wanted us to revitalize CMM and that the industry needs this show. Our focus has been on getting running equipment back on the floor and bringing back the energy and excitement that once characterized CMM.
Q: What does the change in venue (from McCormick Place to Donald E. Stephens Convention Center) afford the show?
A: In addition to lower costs for our exhibitors, Rosemont offers a number of benefits for attendees. Hotel costs in Rosemont are significantly lower than in downtown Chicago, and most of the hotels are within easy walking distance of the convention center. And, once you’re inside the facility, you’ll find that everything is much more user-friendly, including a natural flow in the exhibit hall and adjoining conference facility—no more long walks between events. And with O’Hare airport just five minutes away by free shuttles, the convention center is easily accessible, even if you are only coming in for a day or two.
Q: What features has PennWell introduced to the show format?
A: Our biggest change for CMM International 2007 is the addition of two technology centers on the show floor that will be producing live jobs in a real production environment each day. The Flexible Packaging Technology Center will be taking in raw materials and producing finished bags in a complete workflow, and the Narrow- to Mid-Web Technology Center will be producing golf ball boxes, CD sleeves, small zipper pouches, and smart labels on a variety of equipment. The sponsors of each Technology Center are providing equipment and expertise, and will be available to demonstrate the process and answer attendee questions.
Q: What are some other highlights of this year’s show?
A: Beyond our new Flexible Packaging and Narrow- to Mid-Web Technology Centers, we have a number of other exciting show features. With CEMA hosting its Fundamentals for Converters seminars on-site, DiTrolio Flexographic Institute offering the Level I Flexographer’s Skill Certification course, and the robust CMM conference program, attendees have the opportunity to tailor their visit to ensure they come away with exactly what they need. Another new feature on the show floor will be the new product and technology presentations hosted by AIMCAL/CEMA at its Pavilion Theater. All CMM exhibitors have the opportunity to submit new technologies for peer review and possible selection prior to the event. There is no charge to exhibitors for this feature. It is really just intended to be another learning opportunity for attendees.
A: PennWell [has] extensive expertise in show management and marketing that we are using to reinvent CMM and restore it to its industry dominance of years ago. In addition to the industry consolidation and difficult economic situation that has plagued the converting industry, CMM endured a series of owners that were not trade-show focused companies, but every exhibitor and attendee we talked to said they wanted us to revitalize CMM and that the industry needs this show. Our focus has been on getting running equipment back on the floor and bringing back the energy and excitement that once characterized CMM.
Q: What does the change in venue (from McCormick Place to Donald E. Stephens Convention Center) afford the show?
A: In addition to lower costs for our exhibitors, Rosemont offers a number of benefits for attendees. Hotel costs in Rosemont are significantly lower than in downtown Chicago, and most of the hotels are within easy walking distance of the convention center. And, once you’re inside the facility, you’ll find that everything is much more user-friendly, including a natural flow in the exhibit hall and adjoining conference facility—no more long walks between events. And with O’Hare airport just five minutes away by free shuttles, the convention center is easily accessible, even if you are only coming in for a day or two.
Q: What features has PennWell introduced to the show format?
A: Our biggest change for CMM International 2007 is the addition of two technology centers on the show floor that will be producing live jobs in a real production environment each day. The Flexible Packaging Technology Center will be taking in raw materials and producing finished bags in a complete workflow, and the Narrow- to Mid-Web Technology Center will be producing golf ball boxes, CD sleeves, small zipper pouches, and smart labels on a variety of equipment. The sponsors of each Technology Center are providing equipment and expertise, and will be available to demonstrate the process and answer attendee questions.
Q: What are some other highlights of this year’s show?
A: Beyond our new Flexible Packaging and Narrow- to Mid-Web Technology Centers, we have a number of other exciting show features. With CEMA hosting its Fundamentals for Converters seminars on-site, DiTrolio Flexographic Institute offering the Level I Flexographer’s Skill Certification course, and the robust CMM conference program, attendees have the opportunity to tailor their visit to ensure they come away with exactly what they need. Another new feature on the show floor will be the new product and technology presentations hosted by AIMCAL/CEMA at its Pavilion Theater. All CMM exhibitors have the opportunity to submit new technologies for peer review and possible selection prior to the event. There is no charge to exhibitors for this feature. It is really just intended to be another learning opportunity for attendees.
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