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Luminer Enhances Short-run Capabilities with Digital Inkjet Printing

Digital inkjet printing enhances short-run capabilities at Luminer.

March 2014 By Tom Polischuk, Editor-at-Large
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We sometimes find ourselves saying 'yes' first, then asking ourselves, 'how are we going to make this?' relates John Borrelli, COO of Luminer Converting Group. The ways in which the Luminer team has always been able to find an answer to this question is just one of the reasons for its success

Luminer is not your ordinary label converter. The company specializes in prime and secondary labels, on-pack/in-pack promotional products, multi-web advanced label constructions and a host of specialty converted products. And it doesn't hesitate to take on new challenges.

Sticky roots

Luminer Converting came into being in 1989 through a partnership of two high school friends, Borrelli and Tom Spina, now the company's president. Spina had been part-owner of Web-Cote Industries, a small hot-melt pressure-sensitive adhesive (PSA) coating company. He saw the opportunities presented by integrating narrow-web flexographic printing and converting with hot-melt adhesive coating to create a variety of products. Selling his stake in Web-Cote to his partners, Spina began a new venture with Borrelli.

The company operates two manufacturing plants in Lakewood, NJ, and Red Lion, PA. Some 45 employees, run a dozen printing presses including flexo presses up to 18 inches wide and supporting 14 colors and two digital presses. Auxiliary processes include in-line folding, in-line pattern adhesive coating, diecutting and perforating, off-line folding and gluing, and multi-web handling.

Luminer supplies printed and converted products to a wide range of markets, with a significant presence in pharmaceuticals, health and beauty, medical devices, industrial and promotion. Although the company produces high-quality primary and secondary pressure-sensitive labels for many industries, Borelli says its expertise lies in the ability to produce unique label constructions, and it will go in whatever direction is required to meet the needs of its customers.

Broad expertise

"We are always pushing ourselves, especially with our multi-web constructions," he relates. "We run two, three and four-ply products, some with the addition of in-line hot melt adhesives, cold glue, in-line folding, off-line folding and gluing, and web reinsertion/reregister."

"With our expertise in multi-web manufacturing, the label portion of our business has really focused on expanded content labels," continues Borrelli. "We manufacture every type of expanded content label including booklet labels, in-line fold instant redeemable coupon (IRC) labels, clean-release IRC labels and peel/reseal labels."


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