MasterTag Realizes Benefits of Heidelberg’s PCM Program

KENNESAW, GA—September 17, 2012—MasterTag, an international producer of horticultural care tags and merchandising solutions based in Montague, MI, recently enlisted Heidelberg’s Print Color Management color consultation program (PCM) to eliminate internal finger-pointing and waste to reduce production costs and drive efficiency.

Waste reduction is a key driver of continuous improvement at MasterTag, which uses a variety of costly synthetic materials subject to swelling and shrinkage, dot gain, fluctuating dyne levels and other variables. The last thing the company needed was to risk generating additional waste by leaving any aspect of its critical color management efforts to chance.

“Our goal was to enable our staff to understand the color space we work in,” said MasterTag president Nick Ferris. “It was less about the machines and more about defining and working within a given color space as an organization. The benefit for us lay in reliable continuous operating performance, more efficient production, and the highest possible quality of the products our customers receive. We were looking for a significant return on our investment.”

Continuous Improvement Objectives
Heidelberg “builds” a unique Print Color Management program for each end user, based on the characteristics and condition of the equipment they operate. In every instance, the overall goal of PCM is to leave the printer with a press that prints to color requirements consistently, and to teach the printer how to maintain these quality improvements. PCM also is the key to full integration of the press, color measurement system, and workflow.

At MasterTag, the process involved the company’s 2011 Speedmaster XL 75 UV perfector with Inpress Control and AutoPlate XL, and a 2009 Speedmaster CD 74 with Axis Control. The company also runs Heidelberg’s Prinect workflow and output to plating. Prinect Pressroom Manager automatically calculates the color presetting data and communicates them, together with additional job information, to the company’s integrated presses and color measurement systems.

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