SGK Merger Positions Matthews to Add Brand Development and Expand Deployment Offerings
PITTSBURGH—July 30, 2014—Matthews Brand Solutions announced that the completion of the definitive merger agreement to acquire SGK positions it to expand its offerings to include brand development services and to strengthen its brand deployment offering in the Americas and Asia Pacific.
Currently, Matthews Brand Solutions offers packaging solutions and merchandising services to marketers worldwide. The merchandising services are offered under the IDL Worldwide nameplate. Comprehensive packaging solutions, such as artwork production, prepress and printing tools, are offered through a suite of brands that include Saueressig, Scholler Packaging, Repro Busek, Rudolf Reproflex, Repro Service, S+T Reprotechnik and 5Flow. The company has a significant presence and trusted reputation in Europe.
As a result of the acquisition, Matthews Brand Solutions gains access to the brand development services offered by SGK under the Brandimage and Anthem nameplates. Both brands create brand desirability; Brandimage by creating meaningful brands and Anthem by amplifying and selling brands. The acquisition also gives Matthews Brand Solutions deeper brand deployment capabilities in the Americas and Asia Pacific through Schawk’s legacy premedia operations.
“This alliance creates a global powerhouse with a strong geographic footprint and diverse product offerings that can uniquely serve our clients,” stated Joseph Bartolacci, president and CEO of Matthews International Corp. “This demonstrates Matthews International’s commitment to evolve, grow and transform our business in a dynamically changing business climate while being on-trend or slightly ahead of industry trends to meet and exceed the needs of our clients.”
“Strategically, this is an exciting period in the evolution of Matthews Brand Solutions,” remarked Brian Dunn, president of Matthews Brand Solutions. “We look forward to working together to create strategic points of integration with SGK’s capabilities and brands to deliver services and products that help our clients create a more holistic brand experience for their customers.” He added, “This uniquely complementary union enables both Matthews Brand Solutions and SGK to expand and deepen their services to clients.”
Matthews Brand Solutions manufactures and provides printing plates, gravure cylinders, pre-press services and imaging services for the primary packaging and corrugated industries. Matthews Brand Solutions is a division of Matthews International.