Holiday Magic
Miller Brewing Company worked with printers and suppliers of metallized papers to add some holiday sparkle to its Miller Lite packaging.
November 2007 by Missy Smith
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AIMCAL also recognized Miller’s labels by awarding Vacumet with a marketing award in the label, retail category. “Judges recognized the careful attention to detail required to create an affordable holographic label that could be applied at normal line speeds and would adhere properly and look good under all the conditions likely to be experienced by the labeled bottle, including submersion in ice water,” according to AIMCAL. “The judges also thought the label worked extremely well with the holiday carrier to present an attention-grabbing, unified image destined to encourage impulse purchases during the holiday season.”
By the time the Miller Lite holiday bottles hit the shelves, the collaborative efforts to bring holiday magic to the product made the brewing company’s marketing campaign quite a success.
The following companies also offer metallized films and papers for similar applications.
Laser foil without visible seams
Light Line Select foils offer diffractive, continuous designs, with a new proprietary process. Even designs with ultra-fine lines and filigree patterns are free from repetitive seams—KURZ Transfer Products, www.kurzusa.com
Cellulose-based film
NatureFlex NM cellulose-based film is made from renewable wood pulp and metallized in-house. It is static-free, printable with solvent, water-based, and UV inks, and has sheen for presentation.—Innovia Films, www.innoviafilms.com
Top coating for metallized polyester
Convert-all, Inc. offers metallized film laminations for tags, signage, packaging, and POP applications. Thin-gauge metallized film is laminated to another film to form a synthetic structure.—Convert-all, www.convert-all.com
UniLustre
UniLustre and Holographic UniLustre films are designed for multidimensional packaging and security enhancement. They maintain the look of metallized substrates while meeting sustainability standards.—Unifoil Corp., www.unifoil.com
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