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New downloadable packaging specifications from GWG

January 2007
GHENT, Belgium—The Ghent PDF Workgroup (GWG), an international association that helps produce and exchange digital documents for the publishing workflow, announced the availability of new GWG Packaging Specifications, offering best practices for PDF file exchange in packaging applications. The specifications developed by the GWG’s packaging experts were tested in North America by Kraft Foods Inc., and in Europe by France’s Square. The new specifications are downloadable for free at www.gwg.org.

GWG Packaging Specifications Reduce Time-to-Market
According to GWG Packaging Subcommittee co-chairs, Steve Carter, director of technology, St. Louis Division of Southern Graphics Systems, and Christian Blaise, international sales account manager for Enfocus, the main goal in packaging production is to reduce both time-to-market and cost by finding the way to get the job done correctly the first time.

“The GWG Packaging Specification Subcommittee has worked extremely hard over the past two years to develop packaging specifications in order to meet the very specific needs of this segment,” explains Blaise.

The GWG specifications were tested using real production files in real-world environments, by leading organizations in North America and in Europe. It was a collaborative effort that has resulted in a set of best practice specifications for packaging that are designed to help ensure more reliable and consistent PDF file exchange for all the stakeholders involved in packaging.

The Packaging Subcommittee—representing more than 30 companies all over Europe and the USA, from Prepress/Printing/Converter/Repro organizations; to associations, brand owners, vendors, consultants, and educational institutions—worked together and evaluated the best practice implementation of end-to-end PDF workflows in the packaging industry around the world.

The committee worked on the definition of “best practices” to include settings, rules, guidelines, workflows and a framework to define PDF as the ultimate exchangeable file format for the packaging industry, based on industry standards and market requirements.

The guidelines and settings are “generic” for the packaging industry and suitable for the entire process from Design through Output, and covering all printing processes (e.g., flexo, offset, gravure).

Available GWG Packaging Specifications: Upstream Specifications Downstream Specifications Packaging Design LR (low res) Packaging Offset Packaging Design HR (high res) Packaging Gravure Packaging Flexo

Tested by Discerning Users Worldwide

In the U.S., Kraft worked with Southern Graphic Systems on the specification for PDF file exchange between designers and brand owners. Kraft’s Associate Director for Prepress & Print Technology, Gary Vogt, says that Kraft tends to use and receive highly complex files, and so he felt it would be advantageous for the GWG testing process to use files from eight of the company’s design partners, and processed for output by partner Southern Graphic Systems.
 

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