New Sunshine Combats Diversion With RFID Solution
ADD THREE, WS Packaging Group/New Sunshine
“We are able to hide the RFID tag underneath the pressure-sensitive label or shrink-wrap without having to give up valuable packaging real-estate or impacting our brand image,” Matthews added. “This was a very important factor to us.”
With the RFID tag hidden behind the label or shrink-wrap—applied horizontally to the wide bottles and vertically to the narrow bottles—an individual would have to cut off the pressure-sensitive label or shrink sleeve in order to remove the tag, making the product un-sellable.
“There’s no way to circumvent the system that we created,” Manley said. “This ensures product chain-of-custody.”
RFID Verification and Encoding
WS Packaging standardized one UHF Gen2 RFID inlay—comprised of an Impinj Monza chip, antenna, and a clear film substrate that is applied to a pressure-sensitive paper label. The RFID tags are produced, pre-encoded and tested at the WS Packaging facility in Algoma, Wis. The company enforces a thorough quality inspection process where each incoming roll of RFID inlays is checked for bad inlays. Each bad inlay is marked and later removed. In some instances, the bad inlay will be replaced on the roll. WS Packaging ensures that there are no duplicate inlays and that each is unique. Each finished tag is serialized and a log file is created for each one.
The tags are then provided to New Sunshine on a master roll. The roll of tags is put into a label dispenser and applied by hand to each Designer Skin bottle underneath the prime label or shrink-wrap.
“This system is robust and secure,” Manley said. “New Sunshine can have 100-percent confidence in the tags that WS Packaging provides to them. Each tag across all bottles, cases and pallets is unique. And if a product was subject to diversion, New Sunshine will be able to easily identify the source.”