Supplier News – November 2012

Brandtjen & Kluge and LasX Industries form strategic alliance for digital finishing of folding cartons.

To mark its 100th year anniversary, Girl Scout Cookies partnered with Anthem Worldwide, a division of Schawk Inc., to design a new look for its packaging.

A ribbon-cutting ceremony to mark the opening was held Aug. 30. (left to right) Ken Freek, VP, product management, Heidelberg Canada; Stefan Gohr, consumables manager, Heidelberg Mexico; Thomas Topp, senior VP finance, consumables and Prinect/CtP, Heidelberg North America; Martin Skillen, UK general manager, Hi-Tech Coatings International Ltd.; Jean-Francois Colpron, VP consumables, Heidelberg USA; and Kurt Wiggins, product manager consumables, Heidelberg USA.

Strategic Alliance for Digital Finishing

ST. CROIX FALLS, Wis.—Brandtjen & Kluge and LasX Industries announced a strategic agreement in which the two companies will co-market an On Demand Laser Cutting and Converting Solution for folding cartons and other folded and glued products.

“LasX has been providing sheetfed laser cutting and robot handling systems since 2008,” said William Dinauer, CEO of LasX Industries. “We are very pleased to be working with Kluge to provide a near digital solution for the production of folding cartons. This solution aligns perfectly with our vision of using laser converting, robotic, and digital workflow technologies for on-demand personalized packaging.”

“The integration of Kluge converting equipment with LasX LaserSharp® technology provides a world-class solution for the near digital production of folding cartons,” said Michael Aumann, CEO, at Brandtjen and Kluge. “Based on our testing of LaserSharp® cut and scored folding cartons, we are excited about the possibilities for the digital finishing and converting market. We are confident that we can provide exciting solutions for companies in the pharmaceutical, cosmetic, and consumer packaging space.”

Girl Scout Cookie Package Gets New Look

NEW YORK—For the first time since 1999, all boxes of Girl Scout Cookies have a new look and a new purpose—to elevate the significance of the Girl Scout Cookie Program, a $790-million girl-led business. The iconic Girl Scout Cookie package showcases the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls: goal setting, decision making, money management, people skills, and business ethics.

The decision to update the package came about in 2010 as part of an overall brand refresh in advance of the organization’s 100th anniversary on March 12, 2012. The package needed to be more contemporary to reflect the new brand identity and to embody the spirit of Girl Scouting, while showing customers how they can reconnect with the organization. GSUSA partnered with the New York office of Anthem Worldwide, the brand development division of Schawk Inc., to redesign the packaging to inspire and engage consumers.

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