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Supplier News - November 2012

November 2012
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Strategic Alliance for Digital Finishing

ST. CROIX FALLS, Wis.—Brandtjen & Kluge and LasX Industries announced a strategic agreement in which the two companies will co-market an On Demand Laser Cutting and Converting Solution for folding cartons and other folded and glued products.

"LasX has been providing sheetfed laser cutting and robot handling systems since 2008," said William Dinauer, CEO of LasX Industries. "We are very pleased to be working with Kluge to provide a near digital solution for the production of folding cartons. This solution aligns perfectly with our vision of using laser converting, robotic, and digital workflow technologies for on-demand personalized packaging."

"The integration of Kluge converting equipment with LasX LaserSharp® technology provides a world-class solution for the near digital production of folding cartons," said Michael Aumann, CEO, at Brandtjen and Kluge. "Based on our testing of LaserSharp® cut and scored folding cartons, we are excited about the possibilities for the digital finishing and converting market. We are confident that we can provide exciting solutions for companies in the pharmaceutical, cosmetic, and consumer packaging space."

Girl Scout Cookie Package Gets New Look

NEW YORK—For the first time since 1999, all boxes of Girl Scout Cookies have a new look and a new purpose—to elevate the significance of the Girl Scout Cookie Program, a $790-million girl-led business. The iconic Girl Scout Cookie package showcases the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls: goal setting, decision making, money management, people skills, and business ethics.

The decision to update the package came about in 2010 as part of an overall brand refresh in advance of the organization's 100th anniversary on March 12, 2012. The package needed to be more contemporary to reflect the new brand identity and to embody the spirit of Girl Scouting, while showing customers how they can reconnect with the organization. GSUSA partnered with the New York office of Anthem Worldwide, the brand development division of Schawk Inc., to redesign the packaging to inspire and engage consumers.

"We have more than 50 million cookie customers across the country, and the cookie box is the most tangible and powerful way for us to communicate directly with consumers," said Girl Scouts of the USA Chief Executive Officer Anna Maria Chávez. "So it's no surprise that our new cookie package tells the story of the five skills girls learn from participating in the cookie program. We want people to know that with each purchase of Girl Scout Cookies, they are not just getting a delicious treat, they are helping girls to be future business leaders and to make a difference in their communities."



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