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Bunting Responds to Changes in the Label Marketplace

March 1, 2013

NEWTON, KS—Feb. 24, 2013—Bunting Magnetics Co.—producer of precision magnetic products for the worldwide printing, automobile, plastics, food, and electronics industries—has announced dramatic changes in how it supplies flexible dies to label manufacturers. The changes are the result of extensive market research into evolving label die cutting requirements. The research indicated that a number of factors necessitate changing the way suppliers interact with and respond to label converters. In response to this research, Bunting has announced a number of changes.
• Bunting now sells its popular flexible dies via—a dynamic and user-friendly online ordering system. After entering their equipment once into, converters can obtain instant quotes on standard die shapes, seamlessly turn quotes into orders, and gain 24/7 access to historical quotes and orders.

• A new Bunting quality production system utilizing Esko ArtiosCAD software reduces die order turnaround time and improves die accuracy.

• The Bunting line of X-treme® magnetic cylinders has been expanded. The new HT cylinder features a 2 micron tolerance, designed specifically for thin liners. A new spiral cylinder meets the demands of popular semi-rotary die cutters.

• The various Bunting flexible die coating options accommodate virtually every label production issue.
Announcing the changes, Bunting Printing Group Product Manager Michael Wilks said: “The recent rollout of—the Bunting order system—has been met with acclaim throughout the industry for ease of use and convenience.” 

Wilks added, “Although flexographic converters have historically relied on field sales personnel to assist them in placing orders for dies, the simplicity of and the quick turnaround now demanded by label customers makes online entry the preferred method for ordering flexible dies. Technology is changing the way we all do business and Bunting is listening carefully to ensure our customers’ success.”
For more than 50 years, Bunting Magnetics Co. has developed and manufactured precision magnetic products for the worldwide printing, automobile, metal stamping, plastics, food and beverage, feed and grain, powder and bulk, electronics and recycling industries. Bunting Magnetics Co. supplies printers around the world with magnetic die cutting cylinders, two-piece can printing cylinders, and corrugated carton printing cylinders. Bunting flexible magnetic dies for label and packaging printers are 100 percent chemically hardened and machine-sharpened. Bunting flex dies are available in widths of 30 inches or less, and with coatings formulated to exacting standards for the substrate being cut. Bunting magnetic cylinders and flexible dies are proudly manufactured in Newton, Kansas. For additional information, call 316-284-2020 or log on to


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