Packaging Design Ideas to Bolster Your Brand
The iD Gum package is delivered in a semi-transparent cellophane wrapper that hints at what’s inside the pack. Once unwrapped, the pack reveals original artwork sourced by Landor from young emerging artists from around the world.
Gevalia had been selling coffee online for years, but needed a new package to introduce the brand to traditional retail outlets on a very crowded coffee shelf. While the structure is not differentiated, the graphics are.
The refresh for Sour Patch retained the core equities of the brand but also revitalized the graphics by injecting a little distinctiveness to the brandmark itself. Besides stating the brand promise with words only, the graphics added a dynamic visual benefit.