Printer News

Meeting Customer Needs for Tag Stringing

ST. LOUIS—In the world of hang tags, the type of string attachment a customer chooses can make a significant impact on both a tag's practicality and its appearance. St. Louis Tag Company, a supplier of customized hang tags, offers a wide range of stringing options designed to meet its customers' needs.

"Different stringing options work better for different tags depending on the item the tag will be attached to and the type of material used to make the tag," says Bob Barenholtz, president of St. Louis Tag Co. "With options like cotton, elastic, and rayon, in addition to greener options such as jute and natural cotton, the choice of attachment material is just as important as the design of the tag itself."

String is one of the most commonly used tag attachment options. Various industries use string for their tag applications because of its ease of use and its strength. These industries include retail, travel, recreational, and agricultural. String is a particularly popular attachment for retailers who want to market a brand or product. Retailers typically use a high-end cotton or pearlray string to hang tags around their products, as those types of string add to the perceived value of an item.

When deciding what type of string attachment to use, it is best for customers to determine both what the tag will be used for and how the tag will be featured. For example, elastic is a desirable attachment for many customers, because its ability to stretch makes it easy to quickly attach a tag to an object. Elastic is often used to attach tags to luggage handles, glass jars, wine or liquor bottles, and a host of other items.

For customers who want more of an environmentally-friendly tag, jute string and natural cotton string are popular options. Jute is a natural, biodegradable material made from vegetable fiber, while natural cotton is manufactured without dye. Tags manufactured using recycled paper and soy ink with jute or natural cotton string meet the needs for those wanting "green" tags.

Smyth Companies Partners with Private Equity Firm Novacap

ST. PAUL, Minn.—Smyth Companies has partnered with Novacap, a leading private equity firm in Montreal, Canada, to assist it in continuing on its path toward being one of the industry's premiere label suppliers. John Hickey, CEO of Smyth Companies, states, "Smyth has concluded a year-long search to find the right partner, and we are pleased to announce this partnership with Novacap who will supply the capital and acquisition expertise to expand our reach throughout North America and worldwide."