Quite simply, the time is right. "There couldn't be a better opportunity to rub elbows with or walk a hall even if you don't have checkbook in hand," claims Nappi. What attendees will be doing is seeing what technology is out there, and what they should be considering 12, 16, or even 18 months from now. Nappi says these people have a counter mentality. "That means not only showing up at PRINT, but showing up there with two or three people from the shop to literally brainstorm and strategize what the future is going to be, based on what they see and hear at the show," he says. "It's not about the art of printing or packaging; it's about the business of the business—those that know how to address the business from a strategic perspective, not tied to the art or the history of what got them here today. It's what's going get them there tomorrow." pP
