Paperboard - The Total Cost Concept
August 2005
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Paperboard has been an effective packaging option for many years and continues to provide eye-catching, functional appeal on the store shelf.
IT CAN BE folded into many forms. It can stand-up, be flat, or it can be folded into a six-point star figure. It can enhance your customers' marketing plans, as it has potential to make merchandise just fly off the shelves with new and innovative customizations. No, it's not some magical potion from the new Harry Potter book, it's paperboard.
Paperboard options
Only a converter, in concert with its customers, can make such a cost/benefit decision on new substrates. However, paperboard can offer some pretty effective packaging alternatives to allow a product to stand out in the crowded market.
One example of this is the New Evolution™ Box, by AGI/Klearfold. It's a hybrid package, which can offer converters the opportunity to achieve the prestigious look-and-feel of rigid set boxes at a reduced cost. In other words, it looks really expensive and luxurious, but without most of the cost.
As another option, Rock-Tenn Co. has added DuraFreeze™ to its existing line of moisture-resistant paperboard, specifically designed for refrigerated and frozen foods packaging. It's made of 100 percent recycled and recyclable materials, which appeals to the environmental sensibilities of today's Earth-conscience consumers. On top of the environmental benefit of DuraFreeze, other capabilities include: durability, printability, excellent sheet formation and cutting, long-lasting moisture resistance, dimensional stability, and the capability for 2-1 stiffness ratios.
Another paperboard option is Natural Choice™ by Dura-Fibre®. Natural-Choice can be customized to any thickness from 24 to 60 points, depending on a product's specific application requirements. In addition, Natural Choice is available in a variety of finishes and is ideal for folding cartons and refrigeration or frozen applications. Natural Choice is approved for contact with food.
Industry consolidation drives total-cost focus
Within the past five years, people who watch the market closely have noticed a trend—the consolidation of smaller companies into large conglomerates. This has an impact on all business dealings, but one person, John Hazen, president of Hazen Paper, said it best when he noted, "The paperboard industry as a whole has been characterized by rapid, almost frenetic change in the last five years due to industry consolidation and fallout, which has created an absolute pressure cooker as survivors work harder than ever to eek out hard-to-find profits."
So how will a package printer handle all of this pressure? Well, he or she needs to make sure that its products both maintain top quality and are produced at the lowest possible cost.
IT CAN BE folded into many forms. It can stand-up, be flat, or it can be folded into a six-point star figure. It can enhance your customers' marketing plans, as it has potential to make merchandise just fly off the shelves with new and innovative customizations. No, it's not some magical potion from the new Harry Potter book, it's paperboard.
Paperboard options
Only a converter, in concert with its customers, can make such a cost/benefit decision on new substrates. However, paperboard can offer some pretty effective packaging alternatives to allow a product to stand out in the crowded market.
One example of this is the New Evolution™ Box, by AGI/Klearfold. It's a hybrid package, which can offer converters the opportunity to achieve the prestigious look-and-feel of rigid set boxes at a reduced cost. In other words, it looks really expensive and luxurious, but without most of the cost.
As another option, Rock-Tenn Co. has added DuraFreeze™ to its existing line of moisture-resistant paperboard, specifically designed for refrigerated and frozen foods packaging. It's made of 100 percent recycled and recyclable materials, which appeals to the environmental sensibilities of today's Earth-conscience consumers. On top of the environmental benefit of DuraFreeze, other capabilities include: durability, printability, excellent sheet formation and cutting, long-lasting moisture resistance, dimensional stability, and the capability for 2-1 stiffness ratios.
Another paperboard option is Natural Choice™ by Dura-Fibre®. Natural-Choice can be customized to any thickness from 24 to 60 points, depending on a product's specific application requirements. In addition, Natural Choice is available in a variety of finishes and is ideal for folding cartons and refrigeration or frozen applications. Natural Choice is approved for contact with food.
Industry consolidation drives total-cost focus
Within the past five years, people who watch the market closely have noticed a trend—the consolidation of smaller companies into large conglomerates. This has an impact on all business dealings, but one person, John Hazen, president of Hazen Paper, said it best when he noted, "The paperboard industry as a whole has been characterized by rapid, almost frenetic change in the last five years due to industry consolidation and fallout, which has created an absolute pressure cooker as survivors work harder than ever to eek out hard-to-find profits."
So how will a package printer handle all of this pressure? Well, he or she needs to make sure that its products both maintain top quality and are produced at the lowest possible cost.
Companies Mentioned:
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